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The Effect of Advertising Disclosure Language and Celebrity Endorsement on Tiktok on Purchasing Decisions for Fashion Outfit Products Lestari, Moye; Purwanto, Kelik; Elida Putri, Dini; Ferdinal, Alex
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.342

Today's growing promotional media greatly affects the digital world and product marketing on purchasing decisions. The Effect of Advertising Disclosure Language and Celebrity Endorsment on Purchasing Decisions for Fashion Outfit products is research within the scope of management science. The aim is to analyze and examine the effect of advertising disclosure language and celebrity endorsment on tiktok on purchasing decisions for fashion outfit products for teenagers, especially students at dharmas indonesia university. The method used is quantitative method. data collection using a questionnaire. Data analysis techniques with Validity test, Instrument reliability test, Correlation analysis, Hypothesis test, Multiple Regression analysis, Classical Assumption test, Multiple linear Regression analysis. The population in this study were 1,811 respondents and the samples in this study were 292 who were students of Dharmas Indonesia University. The results of this study: 1) Advertising Disclosure Language affects the purchase decision of Fashion Outfit products; and 2) Celebrity Endorsment has an effect on purchasing decisions for Fashion Outfit products.

THE INFLUENCE OF ONLINE CUSTOMER REVIEW AND ONLINE CUSTOMER RATING ON PURCHASING DECISIONS AT THE SHOPEE MARKETPLACE Usmiati, Emelia; Ferdinal, Alex; Purwanto, Kelik
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the effect of online customer reviews and online customer ratings on purchase decisions on the Shopee marketplace, case study of active students of management program year 2019-2022,University of Dharmas Indonesia. The research method used is quantitative research by collecting data through questionnaires distributed to respondents. Data analysis techniques in this study are validity test,reliability test,normality test ,multiple linear regression test,coefficient of determination test(R2),simultaneous significance tes (f-test),and partial hypothesis test (t-test). The results of this study shews that online customer reviews and online customer ratings have significant effect on purchase decisions. The result show that the online customer reviews and online customer ratings simultaneously have significant effect on purchase decisions by f-test > f- table (85.757>3,07). The result also show that the online customer reviews and online cutomer ratings partial have significant effect on purchase decisons at marketplace shopee.

The Influence of Tourist Facilities, Experiential Marketing and The Role of Tourism Ambassadors on Tourist Visiting Satisfaction Wiska, Mayroza; Ermawati, Eka; Elida Putri, Dini; Ferdinal, Alex; Resty, Fenisi; Deswita, Yuhelvi
Greenation International Journal of Engineering Science Vol. 2 No. 2 (2024): (GIJES) Greenation International Journal of Engineering Science (June - Agustus
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i2.102

The purpose of the study was to determine how much influence tourist facilities, experiential marketing and the role of tourism ambassadors on tourist visitor satisfaction of Alinia Farm &; Park Dharmasraya Regency in 2022. The method in this study is quantitative method and data collection using questionnaires assisted by SPSS version 20. Sampling in research is probability sampling which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. The sampling technique used in this study is purposive sampling using accidental sampling method. Accidental sampling is a sampling technique based on chance. The population in this study was visitors to the Alinia Farm & Park tourist attraction, which was 73,142 visitors. The respondents sampled were 346 respondents. The results of the study showed that partially (t test) it was proven that tourist facilities had a positive and significant effect on visiting satisfaction with t value count > t table (5.633 > 1.966925), experiential marketing had a positive and significant effect on visit satisfaction with t value count > t table (4.659 > 1.966925) and the role of tourism ambassadors had a positive and significant effect on visiting satisfaction with t value calculate t > t table (6.398 > 1.966925) and simultaneously (test F) together with tourism facilities, experiential marketing and the role of tourism ambassadors have a significant effect on visit satisfaction with F value calculated > F table (79,443 > 2,398). The Adjusted R2 value is 0.406 which means that all independent variables can affect 40.6% of the dependent variable. The remaining 59.4% could be influenced by other factors not tested in the study.

The Influence of Tourist Facilities, Experiential Marketing and The Role of Tourism Ambassadors on Tourist Visiting Satisfaction Wiska, Mayroza; Ermawati, Eka; Elida Putri, Dini; Ferdinal, Alex; Resty, Fenisi; Deswita, Yuhelvi
Greenation International Journal of Engineering Science Vol. 2 No. 2 (2024): (GIJES) Greenation International Journal of Engineering Science (June - Agustus
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i2.102

The purpose of the study was to determine how much influence tourist facilities, experiential marketing and the role of tourism ambassadors on tourist visitor satisfaction of Alinia Farm &; Park Dharmasraya Regency in 2022. The method in this study is quantitative method and data collection using questionnaires assisted by SPSS version 20. Sampling in research is probability sampling which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. The sampling technique used in this study is purposive sampling using accidental sampling method. Accidental sampling is a sampling technique based on chance. The population in this study was visitors to the Alinia Farm & Park tourist attraction, which was 73,142 visitors. The respondents sampled were 346 respondents. The results of the study showed that partially (t test) it was proven that tourist facilities had a positive and significant effect on visiting satisfaction with t value count > t table (5.633 > 1.966925), experiential marketing had a positive and significant effect on visit satisfaction with t value count > t table (4.659 > 1.966925) and the role of tourism ambassadors had a positive and significant effect on visiting satisfaction with t value calculate t > t table (6.398 > 1.966925) and simultaneously (test F) together with tourism facilities, experiential marketing and the role of tourism ambassadors have a significant effect on visit satisfaction with F value calculated > F table (79,443 > 2,398). The Adjusted R2 value is 0.406 which means that all independent variables can affect 40.6% of the dependent variable. The remaining 59.4% could be influenced by other factors not tested in the study.

Strategi Promosi Berbasis Kearifan Lokal Melalui Pengaruh Brand Image dan Persepsi Harga Terhadap Keputusan Pemberian Batik Tebo Raafy Hasibuan, Anggy Qurnia; Ferdinal, Alex; Novera, Tesi; Rahazni, Rahazni; Ulpa, Mutia
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 1 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i1.5166

Penelitian ini dilaksanakan untuk mengetahui strategi promosi berbasis kearifan lokal melalui pengaruh brand image dan persepsi harga terhadap keputusan pembelian batik Tebo. Adapun tujuan dari penelitian ini untuk meningkatkan pertumbuhan UMKM di Kabupaten Tebo Provinsi Jambi, melalui strategi promosi yang mengedepankan kearifan lokal, dan menganalisis pemahaman, kesadaran masyarakat terkait pelestarian budaya batik khas Tebo serta memperluas pangsa pasar di luar wilayah lokal dengan memanfaatkan e-commerce. Penelitian ini merupakan penelitian kuantitatif dengan teknik Indepth Interview dan analisis Strutural Equation Modeling (SEM) menggunakan program Partial Least Square. Penelitian ini dilakukan di Rumah Batik Rizki Danan berlokasi di Kabupaten Tebo Provinsi Jambi. Hasil dari penelitian ini sebagai berikut: (1) Terdapat pengaruh yang positif dan tidak signifikan Brand Image terhadap Keputusan Pembelian; (2) Terdapat pengaruh yang positif dan signifikan Persepsi Harga terhadap Keputusan Pembelian; (3) Strategi Promosi berpengaruh positif secara signifikan terhadap keputusan pembelian; (4) Terdapat pengaruh yang positif dan tidak signifikan Brand Image terhadap Keputusan Pembelian; (5) Adanya pengaruh yang positif dan signifikan persepsi harga terhadap kearifan lokal; (6) Adanya pengaruh yang positif dan signifikan Strategi Promosi terhadap kearifan lokal; (7) Adanya pengaruh yang positif dan signifikan Kearifan Lokal terhadap Keputusan Pembelian; (8) Dengan kata lain terdapat pengaruh yang tidak signifikan Brand Image terhadap Keputusan pembelian melalui kearifan lokal sebagai variabel mediasi; (9) Terdapat pengaruh yang signifikan persepsi harga terhadap Keputusan pembelian melalui kearifan lokal sebagai variable mediasi; (10) Dengan kata lain terdapat pengaruh yang signifikan strategi promosi terhadap jumlah Keputusan pembelian melalui kearifan lokal sebagai variable mediasi.

Assistance with a Zero Waste-Based Integrated Farming System to Address Waste Problems and Support Food Security in the Dharmasraya Fish Farming Group Purnomo, Wulan Andang; Ferdinal, Alex; Sari, Mistia; Efendi, Raimon
Farmers : Journal of Community Services Vol 6, No 2 (2025): Farmers: Journal of Community Services
Publisher : Unpad Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/fjcs.v6i2.65858

Dharmasraya Regency has great potential in the freshwater fisheries sector but still faces challenges in waste management and business efficiency. This community service program aims to enhance the productivity and sustainability of fish farming through the application of a Zero Waste-based Integrated Farming System. Activities were carried out through a participatory approach involving socialization, training, and mentoring for the Rangkiang Farm Fish Farmers Group. The proposed solutions include processing organic waste into maggot feed, utilizing compost produced from maggot cultivation, and adopting Internet of Things (IoT) technology and digital marketing. The results show increased production efficiency, with up to 50% of fish feed sourced from organic waste, and improvements in managerial skills and digital marketing capabilities. Waste banks and recycling programs were also established, reflecting growing environmental awareness within the community. The findings conclude that the circular economy approach can be effectively implemented at the community level. Follow-up actions include model replication, institutional strengthening, and collaboration with local government and the private sector to ensure program sustainability.

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