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Journal : Jurnal Kridatama Sains dan Teknologi

Pembuatan Video Iklan menggunakan Teknik Live Shoot dan Motion Graphic untuk Media Promosi di Instagram Fersellia, Fersellia; Nugroho, Mei Aldi; Muflih, Ghufron Zaida; Fahmi Fachri, Fahmi Fachri
Jurnal Kridatama Sains dan Teknologi Vol 6 No 02 (2024): JURNAL KRIDATAMA SAINS DAN TEKNOLOGI
Publisher : Universitas Ma'arif Nahdlatul Ulama Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53863/kst.v6i02.1230

Abstract

In the current digital era, promotion through visual media is the key to introducing products or business premises to the public. By using video as a promotional medium, companies can expand their marketing reach and make information more interesting and easy for consumers to understand. The problem faced by Kopi Sembilan is the lack of a creative and attractive promotional strategy, as well as not highlighting their Unique Selling Proposition (USP) in every product they promote. In comparison, their competitors were already using video to promote their products, giving them a significant competitive advantage. By studying the creative and technical aspects behind making advertising videos using live shoot and motion graphic technology, this research produced an advertising video that was rated very good by respondents, with a total percentage of 88.2%. This video was broadcast on Kopi Sembilan's official Instagram and received a positive response from the public. However, this research still has several shortcomings, such as the need to add creative elements such as 3D animation, improve animation smoothing, and add voice dubbing to increase the visual and audio appeal of advertisements. It is hoped that this suggestion can be taken into consideration for further development so that the promotion of Kopi Sembilan becomes better and more effective.
Implementasi Metode Spiral dalam Pengembangan Sistem Informasi Desa untuk Meningkatkan Keterbukaan Informasi Publik di Desa Brengkok Lutfiyani, Anisa; fersellia, fersellia; Idris, Achmad Choerul Umam Nur; Salikhan, Salikhan; Rokhayati, Rani; Mustikaningsih, Ajar
Jurnal Kridatama Sains dan Teknologi Vol 6 No 02 (2024): JURNAL KRIDATAMA SAINS DAN TEKNOLOGI
Publisher : Universitas Ma'arif Nahdlatul Ulama Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53863/kst.v6i02.1405

Abstract

Advances in information technology have had a significant impact on village government management, especially in supporting open public information and efficient services. This research explores the implementation of the Spiral Method in developing the Village Information System (SID) to increase transparency in Brengkok Village. The spiral method was chosen because of its flexible iterative approach, allowing the development of a system that is adaptive to user needs. Data collection was carried out through interviews, observations and questionnaires to identify village information needs. The system developed includes main features such as Homepage, Village Profile, Village Government, Village Data, Regulations, Maps, Developing Village Index (IDM), and Admin module. The implementation results show that the spiral method is effective in producing a system that suits village needs, with features that support information accessibility, citizen interaction, and secure data management. This web-based information system is able to increase transparency, public participation, and make it easier for residents to access village information. This research recommends further development with interactive features and technical infrastructure improvements to support system sustainability. Thus, the Village Information System based on the Spiral Method makes a real contribution to realizing a more open, efficient and accountable village government.