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All Journal JIKE : Jurnal Ilmu Komunikasi Efek Jurnal Ilmu Komunikasi Andalan Jurnal Ilmiah Teknik Informatika dan Komunikasi BroadComm Journal of Communication Studies and Society CommLine
Wulandari, Ajeng Ayu
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Arts Humanities Computer Science & IT Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : JIKE : Jurnal Ilmu Komunikasi Efek

 1 
Komunikasi Pembangunan Pariwisata Alam “Back to Nature” Pada Pengembangan Konsep Inovasi “ Glamour Camping” Ciremailand Kuningan Jawa Barat Wulandari, Ajeng Ayu; Husnita
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 6 No. 1 (2022): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v6i1.3216

Abstract

ABSTRACT Currently, tourism activities must pay attention to sustainable tourism development policies, with the concept of "back to nature" management with the aim of maintaining and preserving the tourism environment. Ciremailand glamping tourism is one of the concepts of natural tourism development with the innovation of environmental-based natural tourism development in Kuningan district, West Java. This study aims to determine the existence of decisions related to the adoption of the development of ciremail and glamping tourism innovations using qualitative methods with a constructivist type of approach where humans construct their social reality, either through giving meaning or understanding behavior actively and creatively developing responses to stimuli in their cognitive world. . The results showed that the research was in accordance with the research objectives and was said to be in accordance with the theory of the diffusion process of innovation expressed by Everett M. Rogers, namely knowledge, persuasive, implementation, decision and confirmation, that the research subjects confirmed and decided to adopt the development of tourism innovations. ciremailand glamping as a sustainable tourism development that is beneficial in maintaining the tourism environment in Kuningan Regency, West Java. Keywords: Development, Tourism, Environment, Innovation, Ciremailand
Visualisasi Personalitas dan Pesan pada Poster Kampanye terhadap Keputusan Pemilih dalam Pemilu 2024 Billah , Syamsul Arif; Wulandari, Ajeng Ayu; Junaedi, Adi
JIKE: Jurnal Ilmu Komunikasi Efek Vol 8 No 1 (2024): DESEMBER
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v8i1.6206

Abstract

voter decisions in the 2024 elections. Analyzing these elements is crucial because they directly influence voter perceptions and decisions. Understanding this impact will help in devising more effective campaign strategies and enhancing overall visual communication. The theoretical framework used includes the First Impression Theory and the Election Decision Theory. The variables analyzed include facial expressions, clothing and appearance, visual context, symbolic iconography, balance of proportions, and visual communication messages. Data was collected through Likert scale questionnaires and analyzed on 100 respondents using Purposive Sampling based on the Taro Yamane formula. The study's results show that the variables of facial expressions, symbolic iconography, balance of proportions, and visual communication messages have a positive and significant impact on voter decisions. Conversely, the variables of clothing and appearance and visual context do not have a significant influence. Determination analysis reveals that visual communication messages contribute 25.6% to voter perception, while decision-making is influenced by 6.4%. This research contributes to the field of political communication by demonstrating how visual elements can affect voter decisions in political campaigns. Keywords: Facial expressions, visual context, symbolic iconography, and visual communication messages.
Co-Authors Billah , Syamsul Arif Fahrudin, Atef Husnita Junaedi, Adi Nurhaipah, Titih Ohorella , Noviawan Rasyid Purnamayanti , Putu Angel