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All Journal JIKE : Jurnal Ilmu Komunikasi Efek LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Federalisme : Jurnal Kajian Hukum Dan Ilmu Komunikasi
meiby zulfikar
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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pengelolaan media sosial instagram pada konten instagram @wardahbeauty dalam membangun citra halal fiwa, fiwasifi isyiya; arfian suryasuciramdhan; siti nurul aisyah; meiby zulfikar; rica anggraini
JIKE : Jurnal Ilmu Komunikasi Efek Vol. 7 No. 2 (2024): JUNI
Publisher : Prodi Ilmu Komunikasi, FISIP, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jike.v7i2.5795

Abstract

Wardah is a beauty brand produced by the company PT Paragon Technology and Innovation. Currently, the increasing competition in the beauty industry makes Wardah increasingly want to maintain its existence as the number one halal beauty product in Indonesia. Especially Wardah's image on social media, Wardah continues to build its image on content on Instagram social media. Therefore, in this research, researchers want to analyze in depth the management of @wardahbeauty Instagram content in improving and building the company's image, especially the halal label. In this research, researchers used qualitative methodology with a literature study approach model, namely to find out about content on social media Instagram @wardahbeauty in managing content on social media. The system used to collect information is done through searching, reading, listening, and taking significant notes from previous research, which comes from books and national journals. Public relations is an important element of a company which aims to ensure a good company image in the eyes of the public. The aim of this research is to find out and analyze what content is carried out on the social media Instagram @wardahbeauty. The model used is two ways symmetric. Content management is to build a halal image of Wardah products and build a good image with the public.
STRATEGI KOMUNIKASI POLITIK ANIES BASWEDAN DI TIKTOK UNTUK MENARIK PEMILIH GEN Z PADA PILPRES 2024 Zahrah Mahfudzah Firdaus; Arfian Suryasuciramdhan; Meiby Zulfikar
Linimasa : Jurnal Ilmu Komunikasi Vol. 8 No. 2 (2025): Juli 2025
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v8i2.13708

Abstract

The digital transformation has shifted political communication strategies from conventional media to new platforms such as TikTok, which is widely used by Generation Z. This shift compels political actors to adopt new communication approaches to effectively engage young voters. This study aims to analyze Anies Baswedan’s political communication strategy through live broadcasts on TikTok, using Harold D. Lasswell’s communication theory as the analytical framework. A descriptive qualitative method with a case study approach was employed, focusing on the content and interaction during TikTok live sessions. The findings show that TikTok is an effective political communication channel due to its capacity for real-time interaction, personalized messaging, and the use of visual and narrative formats that align with Gen Z's preferences. The study concludes that choosing the right digital media, particularly TikTok, is a strategic element in building engagement with young voters in the digital political era.
Studi Komparatif Bahasa Jurnalistik Advertorial pada Media Online Detik.com dan Kompas.com Ine Fitrianingsih; Qanitah Salma; Meiby Zulfikar; Siti Abelia Puteri; Lapina Lena; Della Meira; Rini Sartika
Federalisme: Jurnal Kajian Hukum dan Ilmu Komunikasi Vol. 2 No. 2 (2025): Mei: Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/federalisme.v2i2.859

Abstract

This study aims to analyze and compare the advertorial writing styles of two major Indonesian online media outlets: Detik.com and Kompas.com. Using a qualitative descriptive approach, the study examines the text structure, use of journalistic language, and application of the 5W+1H elements in each media’s advertorials. The analysis reveals that Detik.com tends to employ longer, information-dense, and technical sentences, while Kompas.com uses a more formal, informative, and concise writing style. These differences reflect the editorial strategies and target audience segmentation of each media outlet. This research contributes to the field of mass communication by providing insights into the dynamics of advertorial content as a hybrid form between journalism and marketing.
Minat Beli Followers terhadap Produk UMKM: (Studi pada Akun Instagram @dinacarlaa) Aminah Miliani; Noerma Kurnia Fajarwati; Meiby Zulfikar; Achmad Nashrudin Priatna; Putri Handayani
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3205

Abstract

The development of digital technology and the increasing use of social media, especially Instagram, provide significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) in marketing their products. The Instagram account @dinacarlaa is one example of an account that actively promotes MSME products through visual content, reviews, and customer testimonials. This study aims to analyze followers' purchasing interest in MSME products promoted through the account. The study used a quantitative approach with a positivistic paradigm, with a population of 33.4 thousand followers of the @dinacarlaa account. The sample was determined using the Slovin formula with a 10% error rate, resulting in 100 active respondents. Data were collected through an online questionnaire with a Likert scale, then analyzed using simple linear regression. The results showed a significant influence of the @dinacarlaa Instagram account on followers' purchasing interest, with a regression coefficient of 0.698 and a significance level of 0.000 (<0.05). The coefficient of determination (R²) of 0.583 indicates that 58.3% of the variation in followers' purchasing interest is influenced by the account's content, while the remainder is determined by external factors. Descriptively, the majority of respondents indicated high purchasing interest, with 88% having purchased a product after seeing a promotion, and 87% learning about MSME products from accounts' posts. These results confirm that post consistency, visual quality, and influencer credibility are crucial in shaping consumer purchasing interest and strengthening MSMEs' digital marketing strategies.   
Pengaruh Penggunaan Akun Instagram @pelangibundamedika terhadap Pemenuhan Informasi Pasien Klinik Pelangi Klinik Pelangi Bunda Medika Dewi Ilma Agustin; Noerma Kurnia Fajarwati; Meiby Zulfikar; Rizqi Fitrianti; Arfian Suryasuciramdhan
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3206

Abstract

This study aims to determine the influence of @pelangibundamedika Instagram account on the fulfillment of patient information needs at the Rainbow Bunda Medika Clinic. Using the theory of Uses and Gratifications as a foundation, this study examines how patients actively use social media to obtain health information, such as doctor's practice schedules, educational materials, and service promotions. The method used was quantitative associative with a survey approach of 100 respondents. Data were collected through a structured questionnaire and analyzed using validity, reliability, as well as simple linear regression tests with the help of SPSS software. The results of the analysis showed that the use of Instagram had a positive and significant influence on the fulfillment of patient information needs, with a determination coefficient value of 46.8%. These findings indicate that almost half of patients' information needs are met through the clinic's Instagram account, while the rest are influenced by other factors such as in-person consultations, verbal communication, or alternative media. The conclusion of this study is that Instagram is an effective medium in conveying health information that is relevant, easily accessible, and timely. The practical implications of the results of this study are the need to optimize Instagram's content strategy, including improving visual quality, consistency of upload schedules, and interactivity with followers. In addition, the use of other digital platforms is also recommended to expand the reach of information and increase patient trust and satisfaction with clinic services.
Pengaruh Komunikasi Terapeutik terhadap Kepuasan Pasien dalam Pelayanan di Klinik Pelangi Bunda Medika Uswatun Hasanah; Noerma Kurnia Fajarwati; Meiby Zulfikar; Eka Susilawati; Arfian Suryasuciramdhan
JISPENDIORA Jurnal Ilmu Sosial Pendidikan Dan Humaniora Vol. 4 No. 3 (2025): Jurnal Ilmu Sosial, Pendidikan Dan Humaniora (JISPENDIORA)
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jispendiora.v4i3.3207

Abstract

This study aims to determine the effect of therapeutic communication on patient satisfaction with services at the Pelangi Bunda Medika Clinic. The study employed a quantitative approach with a causal associative method, focusing on the relationship between health workers’ communication behavior and patient responses to the quality of care received. Data were collected through questionnaires distributed to 100 outpatients who had received services within the last three months, ensuring that the sample reflected recent patient experiences. The analysis techniques included validity and reliability tests to confirm instrument accuracy, descriptive analysis to summarize patient perceptions, normality testing, simple linear regression to examine causal influence, and hypothesis testing for statistical confirmation. The results revealed that therapeutic communication was categorized as very high (89.63%), characterized by clarity of information, empathy, and active listening by health personnel. Meanwhile, patient satisfaction was categorized as high (88.63%), reflecting positive evaluations of service quality, staff attitude, and comfort during treatment. The regression test showed a significant and positive effect, with a t-value of 10.608 > t-table 1.984 and a significance value of 0.000. The coefficient of determination (R²) was 0.534, indicating that therapeutic communication accounted for 53.4% of patient satisfaction, while the remainder was influenced by other factors such as facilities and waiting time. These findings support the S-O-R theory, where therapeutic communication (stimulus) is processed by the patient (organism) to generate satisfaction (response). The study emphasizes the crucial role of empathetic and professional communication in enhancing the quality of primary health services.
Co-Authors Achmad Nashrudin Aminah Miliani Arfian Suryasuciramdhan Della Meira Dewi Ilma Agustin Eka Susilawati Fajarwati, Noerma Kurnia Fitrianti, Rizqi fiwa, fiwasifi isyiya Ine Fitrianingsih Lapina Lena PUTRI HANDAYANI Qanitah Salma rica anggraini Rini Sartika Siti Abelia Puteri siti nurul aisyah USWATUN HASANAH Zahrah Mahfudzah Firdaus