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All Journal Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Eastasouth Journal of Effective Community Services Nusantara Community Empowerment Review
Aji, Susilo
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Journal : Inspirasi Ekonomi : Jurnal Ekonomi Manajemen

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BRAND IMAGE, PRODUCT QUALITY, AND CUSTOMER PERCEIVED VALUE TO INCREASE CONSUMER SATISFACTION AT THE BO5 PERFUME GROCERY STORE Mufarokhah, Nur; Khasanah, Uswatun; Aji, Susilo
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 6 No. 2 (2024): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v6i2.7181

Abstract

This study aims to see the influence of brand image, product quality, and customer perceived of value in increasing Consumer Satisfaction. Sampling uses Proportional Stratified Random Sampling. The sample taken used as many as 100 respondents who had bought products at the BO5 Perfume Gresik Shop more than once. The method used in this study uses a quantitative method. The type of data used is primary data. The data collection method uses a questionnaire and is processed using the SmartPLS 4 analysis tool. The data analysis technique uses SEM (Structural Equation Modeling). The results of this study show that Brand Image has a positive and significant effect on Consumer Satisfaction, Product Quality has a negative and insignificant effect on Consumer Satisfaction, Customer Perceived Value has a positive and significant effect on Consumer Satisfaction. This research is intended to provide suggestions and input to the BO5 Perfume Gresik Shop in order to increase Satisfaction and Loyalty in consumers.
Co-Authors Ahmad Junaidi Aristo Surbakti, Manuel Dedali, Shindu Hargo Dedali, Sindhu Hargo Devi Maya Sofa Djatu, Petrus Fraidy Legif Putra Ika Fitri Ulfindrayani Lukman Hakim Mardianto, Totok Nur Mufarokhah Oktaviyani, Nadya Ayu Rahayuningsih, Yanti Surbakti, Manuel Aristo Uswatun Khasanah Yulia, Novie Noordiana Rahma Zulharman Zulharman Zulharman