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All Journal Journal of Research and Publication Innovation Jurnal Accounting Unipa
Inva Jaswita, Derizka
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Journal : Journal of Research and Publication Innovation

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PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA PT AYOCONNECT TEKNOLOGI INDONESIA DI DKI JAKARTA Inva Jaswita, Derizka; Kumala Putri, Novia
Journal of Research and Publication Innovation Vol 2 No 3 (2024): JULY
Publisher : Journal of Research and Publication Innovation

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Abstract

The aim of this research is to determine the influence of product quality and service quality both partially and simultaneously on customer satisfaction at PT Ayoconnect Teknologi Indonesia. The research is quantitative with hypothesis testing. The population in this study was customers of PT Ayoconnect Teknologi Indonesia and the number of samples based on Slovin was 124 respondents, sampling using a convenience sampling technique. Data collection methods are through questionnaires with a Likert scale, observation, and literature study. The research results obtained: (1) There is a positive and significant influence between product quality and customer satisfaction at PT Ayoconnect Teknologi Indonesia. The linear regression model Y = 5.140 + 0.566X1, and the calculated t value is 12.152 (> t table) with a sig value. 0.000 (> t table). (2) There is a positive and significant influence between service quality on customer satisfaction of PT Ayoconnect Teknologi Indonesia. Simple linear regression model Y = 6.832 + 0.423X2, and the calculated t value is 11.289 (> t table) with a sig value. 0,000. (3) There is a positive and significant influence between product quality and service quality simultaneously on customer satisfaction of PT Ayoconnect Teknologi Indonesia. Multiple linear regression model Y = 4.179 + 0.359X1+ 0.197X2, as well as a calculated F value of 85.034 (> F table) and a sig value. 0.000 (<0.05)  
PENGARUH WORD OF MOUTH DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PADA KOHWA COFFEE HOUSE DI PAMULANG TANGERANG SELATAN Pangestu Citra Wijaya, Katterina; Inva Jaswita, Derizka
Journal of Research and Publication Innovation Vol 2 No 4 (2024): OCTOBER
Publisher : Journal of Research and Publication Innovation

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This study aims to determine and analyze the effect of Word of Mouth and Location on Purchasing Decisions at Kohwa Coffee House Pamulang South Tangerang both partially and simultaneously. The research method used is a descriptive quantitative approach. The data used is primary data in the form of questionnaires distributed. The sample of this study were buyers at Kohwa Coffee House as many as 99 respondents. The results showed that Word of Mouth has a positive and significant influence on Purchasing Decisions where the t value is obtained > t table or (9.851 > 1.985) and reinforced by the p value < Sig. 0.05 or (0.000 < 0.05).Location has a positive and significant influence on Purchasing Decisions where the t value is obtained > t table or (14.385 > 1.985). And reinforced by the p value < Sig. 0.05 or (0.000 < 0.05). Word of Mouth and Location have a positive and significant influence on Purchasing Decisions where the F value is obtained > F table or (122.324 > 3.090), this is also reinforced by the p value < Sig.0.05 or (0.000 < 0.05).  
Co-Authors Kumala Putri, Novia Lestari, Dayanti Pangestu Citra Wijaya, Katterina