Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM)

Perancangan Identitas Visual Warung Teras Kopi Untuk Membangun Brand Awareness Joko Bintarto
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 2 No. 2 (2023): Oktober : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v2i2.1771

Abstract

At present the world of coffee in Indonesia is showing very rapid development. This is evidenced by the mushrooming of cafes or shops selling drinks from processed coffee throughout the archipelago. Coffee shop business owners are expected to increasingly compete for customers by serving quality coffee drinks, affordable prices and simpler outlet concepts. To maintain the existence of the mushrooming coffee shops, Teras Kopi needs a new, strong and consistent visual identity in order to be able to compete with other competitors who already have a strong and consistent visual identity. Based on these problems, the writer designed Warung Teras Kopi's visual identity using a descriptive approach, namely by directly interviewing related parties. As a result, this study uses the Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently, in accordance with the vision and mission of Warung Eras Kopi, so that it can become a new visual identity in the form of a new logo along with a newly created visual identity design. with the values ​​of coffee terrace coffee shops namely coffee, delicious, simple, and comfortable.
Perancangan Logo sebagai Upaya Meningkatkan Identitas Visual Kecamatan Medan Marelan Joko Bintarto; John John; Al Erris Gasya Rasu
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 4 No. 1 (2025): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v4i1.5540

Abstract

Marelan is one of the 21 districts in the city of Medan. It is widely recognized as a highly visited area and is also the second most densely populated district in the city. Due to the high level of activity and population density, there is a need to enhance the visual identity of Medan Marelan District through the design of a logo. In the logo design process, the author employs both primary and secondary research methods, with a particular emphasis on the 5W+1H and SWOT analysis techniques to generate creative ideas for the logo. Given the numerous potentials that Marelan possesses, the logo is expected to reflect the unique characteristics of the district. With the new logo, it is hoped that Medan Marelan District will have a strong and recognizable visual identity for both residents and visitors, and will continue to support the economic growth of the local government and surrounding communities.