Article Per Year (5 Year)
p-Index From 2020 - 2025
0.882
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) jurnal ilmiah hospitality Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Ekonomi Perusahaan
Freddy Rangkuti
Institut Bisnis Dan Informatika Kwik Kian Gie
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Ekonomi Perusahaan

 1 
Formulating marketing strategy of Si Bijak microinsurance using SWOT analysis, marketing mix and Business Model Canvas Utami, Srikandi; Rangkuti, Freddy
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1143

Abstract

Life risks can happen to anyone, including low-income people who are vulnerable to the risk of death and loss of property due to unexpected events. This research uses SWOT analysis, marketing strategy, 7P marketing mix, and Business Model Canvas to find out the causes of sales failure and solutions that can be used as a reference for the sale of Si Bijak microinsurance in the future. This research method uses qualitative methods through literature analysis, data, and information from interviews with 4 (four) subjects directly conducted in November 2023-January 2024 and verified through repeated checks so that it can be analyzed. The results showed the need for repricing and the number of insurance benefits, the addition of diverse marketing communication channels and media, massive sales activities through cooperation with microfinance institutions, social institutions, and communities, development of microinsurance application technology, increasing education/literacy to the public, promotional activities for ease of sales, and supervision and support from regulators.
The influence of compensation, job stress, and job satisfaction on employee performance in the outsourcing company PT. Citra Bersama Martono, Zwietsy; Rangkuti, Freddy
Jurnal Ekonomi Perusahaan Vol. 31 No. 2 (2024): September 2024 - February 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i2.1255

Abstract

This study aims to analyze the influence of job compensation, job stress, and job satisfaction on employee performance in the outsourcing company PT Citra Bersama. The research method used is a quantitative approach with survey techniques. The research population consists of 70 employees working in the company. The analysis results show that job compensation does not have a significant influence on employee performance in the outsourcing company PT Citra Bersama. Job stress does not have a significant relationship with employee performance. Job satisfaction has a significant influence on employee performance in the outsourcing company PT Citra Bersama. Factors such as recognition of performance, career development opportunities, and work-life balance are important in improving employee job satisfaction.
Co-Authors Axel Orlen Rondonuwu David Fernando Purba Keyvia Setio Chintany Martono, Zwietsy Utami, Srikandi