Article Per Year (5 Year)
p-Index From 2020 - 2025
1.066
P-Index
This Author published in this journals
All Journal Jimma : Jurnal Ilmiah Manajemen Muhammadiyah Aceh JURNAL EDUCATION AND DEVELOPMENT Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) BASKARA: Journal of Business and Entrepreneurship Community Empowerment Jurnal Ekonomi Bisnis Antartika
Bait, Jennifer Farihatul
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen)

 1 
THE EFFECTIVENESS OF SOCIALISATION OF INSURANCE AND BANK PRODUCTS AS A STRATEGY IN ACHIEVING CUSTOMER GROWTH TARGETS Rahmawati, Nadif Ulfia; Wahyuningsih, Yulie; Majid, Abdul; Bait, Jennifer Farihatul
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7054

Abstract

PURPOSE The growth of retired customers is crucial to preserving the stability and profitability of Bank Mandiri Taspen's operations as a bank that caters to the pensioner segment. Introducing Ketaspenan and bank products to potential retirees is one of Bank Mandiri Taspen KCP Bojonegoro's tactics in achieving its customer growth goal. The primary issue is that potential customers low level of trust can be affected by their lack of comprehension of the relationship between Bank Mandiri Taspen and PT. Taspen (Persero), both as the holding company and as an institutional organization that oversees the funds of pension participants.METHODOLOGY - This study uses qualitative methods and a case study approach to analyze how effectively this socialization strategy builds trust while reaching customer growth goals. As evidenced by the existence of PT. Taspen (Persero) as a resource, the research findings indicate that this socialization has a significant effect on growing the number of retired customers.FINDING - This study suggests that this socializing approach be maintained going forward in order to enhance Bank Mandiri Taspen's reputation and help it meet optimum customer growth goals.
Co-Authors Abdul Majid Dewi, Nuning Nurna ELASARI DWI PRATIWI, ELASARI DWI Fajri, Mega Barokatul Febriana, Shinta Maghfiroh, Lailatul Fitriana Khusliyah Mas’adah, Ninik Rahmawati, Nadif Ulfia Rizky Wahyudha Rosiawan Rudi Wibowo Wahyuningsih, Yulie