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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora JUrnal Riset Ilmu Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting
Fajar, Khairul
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : JUrnal Riset Ilmu Pendidikan

 1 
Online Media Program Production and Marketing Process Ritonga, Mahzura Alfirah; Kustiawan, Winda; Salsabila, Khalishah; Fajar, Khairul; Nisa, Khairun; Ritonga, Novendra Hariyadi; Auliya, Tadzkiya
Jurnal Riset Ilmu Pendidikan Vol. 5 No. 1 (2025): Jurnal Riset Ilmu Pendidikan
Publisher : Lembaga Riset Mutiara Akbar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/jrip.v5i1.875

Abstract

The process of radio production and the marketing of online media programs are interconnected in the modern media industry, starting with the planning of engaging content, recording, and editing to ensure optimal audio quality. Digital marketing strategies, including social media and collaboration with influencers, are essential for reaching new listeners and building a community. Understanding trends and audience preferences is also crucial in developing relevant programs. This research employs a literature review method to analyze the challenges and opportunities in the production and marketing of radio programs, demonstrating that the synergy between these two aspects and the utilization of modern technology are vital for creating engaging content in the digital era
Co-Authors Aqil Ramadhan, Irfan Arifin Nasution, M. Syaraqawi Atsni Sudarmansyah, Halwatia Malika Auliya, Tadzkiya Bas Praptama, Rifky KARTINI Khairun Nisa Kustiawan, Winda Ritonga, Elfi Yanti Ritonga, Mahzura Alfirah Ritonga, Novendra Hariyadi Salsabila, Khalishah Tadzkiya Aulia Ul Jannah, Lulu