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All Journal Jurnal Manajemen dan Organisasi Jurnal Manajerial Jurnal Informatika Ekonomi Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Vivabio : Jurnal Pengabdian Multidisiplin eProceedings of Management Community: Jurnal Pengabdian Pada Masyarakat Jurnal Informatika Ekonomi Bisnis
Prasetyo Hartanto
Universitas Telkom
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Jurnal Manajemen dan Organisasi

 1 
Pengaruh Green Perceived Value (GPV) dan Green Brand Knowledge terhadap Purchase Intention to Buying Green Product Melalui Attitude Toward Purchasing Green Products Prasetyo Hartanto; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Manajemen dan Organisasi Vol. 14 No. 1 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i1.44626

Abstract

This study aims to analyze the effect of Green Perceived Value (GPV) and Green Brand Knowledge on Purchase Intention to Buying Green Products through Attitude Towards Purchasing Green Products. The data was obtained directly through the distribution of questionnaires, Google Docs, and WhatsApp to consumers who have purchased Green Products. The number of respondents in this research was 200 people. Questionnaire results were processed using Smart PLS version 3.29. The results of hypothesis testing show: Functional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Conditional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Social Value that does not affect Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Emotional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Green Brand Knowledge affects Purchase Intention to Buy Green Products with Attitude Toward To Purchase Green Products through Attitude Toward To Purchase Green Products.
Pengaruh Green Perceived Value (GPV) dan Green Brand Knowledge terhadap Purchase Intention to Buying Green Product Melalui Attitude Toward Purchasing Green Products Prasetyo Hartanto; Ratih Hurriyati; Puspo Dewi Dirgantari
Jurnal Manajemen dan Organisasi Vol. 14 No. 1 (2023): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v14i1.44626

Abstract

This study aims to analyze the effect of Green Perceived Value (GPV) and Green Brand Knowledge on Purchase Intention to Buying Green Products through Attitude Towards Purchasing Green Products. The data was obtained directly through the distribution of questionnaires, Google Docs, and WhatsApp to consumers who have purchased Green Products. The number of respondents in this research was 200 people. Questionnaire results were processed using Smart PLS version 3.29. The results of hypothesis testing show: Functional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Conditional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Social Value that does not affect Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Emotional Value affects Purchase Intention to Buying Green Products with Attitude Towards Purchasing Green Products as mediation. Green Brand Knowledge affects Purchase Intention to Buy Green Products with Attitude Toward To Purchase Green Products through Attitude Toward To Purchase Green Products.
Co-Authors A Andhika Adi Nugroho, Irfan Adi Supriyono , Lawrence Adi Supriyono, Lawrence Adiibah, Fathya Affriza Brilyan Relo Pambudi Agus Putra Ahmad Fahreza, Ahmad Amalia Shifa Aldila Andhika, A Andini, Siwi Putri Ardolof Toar, Yandri Chusnul Maulidina Hidayat Cindi, Ramitha Janira Damas Ario Wicaksono, Dading Fegi Nisrina, Safira Juniarto, Antonius Kumala Sari, Cempaka Laij, Fransisca Lawrence Adi Supriyono Maulid, Dhijar Mulidina Hidayat, Chusnul Nisrina, Safira Fegi Novita, Wanda Pradana, Vittrah Puspo Dewi Dirgantari Putri Andini, Siwi Ramitha Janira Cindi Ramitha Janira Cindi Ratih Hurriyati Rezky Ramadhan B.K, Muh Putra Toar, Yandri Ardolof BL