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All Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Manajemen Riset Inovasi
Muhammad Iqbal Revilliano Trisandri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Manajemen Riset Inovasi

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Pemasaran Skincare Di Indonesia: Sebuah Fenomena Budaya Populer Korea Selatan Muhammad Iqbal Revilliano Trisandri; Silmi Aulia Alkautsar; Mohamad Zein Saleh
Jurnal Manajemen Riset Inovasi Vol. 2 No. 1 (2024): Januari : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i1.2215

Abstract

The rise of the Korean Wave which is currently popular in Indonesia, especially among the younger generation, also has an impact on the millennial generation. Without realizing it, the younger generation in Indonesia presents Korean culture which is spread through K-Pop and K-sensation such as beauty products (beauty and skin health care products). Most young people who love K-Pop have their own Korean names. This name appears on their casual network and many mention "Korea" or "Seoul" as their starting place. (Valenciana & Pudjibudojo, 2022).
Co-Authors Haykel Revelyn Mohamad Zein Saleh Rayhan Arief Silmi Aulia Alkautsar