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All Journal SULTANIST: Jurnal Manajemen dan Keuangan PINISI Discretion Review Business Management Jurnal Ilmiah Ekonomi dan Manajemen Journal Business and Management
Sipayung, Leonardo Davidsi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : PINISI Discretion Review

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Social Media Marketing and Marketing Performance: The Mediating Role of Customer Engagement Febisatria, Andhi; Baharuddin, Aris; Sipayung, Leonardo Davidsi; Rosalin, Sovia
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.83200

Abstract

This study investigates relationships among Social Media Marketing, Customer Engagement, and Marketing Performance using a PLS-SEM approach. Measurement model assessment confirms that all constructs meet required validity and reliability criteria, providing a robust foundation for structural analysis. Empirical findings indicate that Social Media Marketing has a positive and significant effect on Marketing Performance, showing that social media–based activities enhance SME performance through wider market reach and more effective marketing communication. Results also reveal a significant positive influence of Social Media Marketing on Customer Engagement, highlighting the importance of content quality, interaction, and communication intensity in encouraging active customer involvement. Evidence further demonstrates that Customer Engagement positively affects Marketing Performance and significantly mediates the relationship between social media marketing and performance outcomes. Overall findings emphasize that marketing performance optimization depends on social media strategies that prioritize continuous and meaningful customer engagement..
Cognitive and Lifestyle Drivers of Financial Behavior: The Moderating Roles of Locus of Control Sipayung, Leonardo Davidsi
PINISI Discretion Review Volume 9, Issue 2, March 2026
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v1i2.83187

Abstract

This study examines the effect of financial literacy, digital financial literacy, financial attitudes, and hedonistic lifestyle on students’ financial behavior, with locus of control and self-efficacy as moderating variables. A quantitative approach with an explanatory research design was employed, involving 300 students from the Faculty of Social Sciences and Law at the State University of Makassar, selected through purposive sampling. Data were collected through a Likert scale questionnaire and analyzed using Structural Equation Modelling based on Partial Least Squares (SEM-PLS). The research findings indicate that financial literacy and financial attitudes have a significant influence on locus of control and financial behavior. In contrast, digital financial literacy and hedonistic lifestyle do not have a significant effect on either locus of control or financial behavior. Locus of control significantly affects financial behavior and moderates the relationships between financial literacy and financial attitudes on financial behavior. Conversely, self-efficacy does not have a significant impact on financial behavior and does not function as a moderating variable. These findings indicate that internal control is a more efficient psychological mechanism than self-confidence alone in influencing students’ financial behavior. The implications of this research highlight the importance of enhancing financial literacy and attitudes that synergize with the development of self-control in financial education programs at universities.
Co-Authors Abd. Rahman Yus Andhi Febisatria Andi Aris Mattunruang Aris Baharuddin Aryan Agus Pratama Febisatria, Andhi Rosalin, Sovia Siagian, Yehezkiel Dosdoy Silaban, Pantas Hasiholan Simajuntak, Sri Ida Royani Syarifuddin Syarifuddin Zarazwanty R. Laega, Eureka Try Zulfahmi Zulfahmi