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All Journal Jurnal Ilmiah Ekonomi dan Manajemen JURNAL ILMIAH PENELITIAN MAHASISWA
Akhdan Hadi Zahran
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Medicine & Pharmacology Other

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Journal : Jurnal Ilmiah Ekonomi dan Manajemen

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Perancangan Ulang Tata Letak Pada Toko Ritel Mitra Hotel Nadira Salwa Faizaty; Bulan Wiranata Septiani; Akhdan Hadi Zahran; Fitriyani Fitriyani; Adam De Alvaroziq
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 6 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i6.1440

Abstract

Mitra Hotel Retail Store is one of the retail stores engaged in selling various daily necessities. Based on the results of the initial survey, the layout at the Lodaya Branch Hotel Partner Retail Store is considered less effective because it has minimal capacity, causing long queues at the cashier and difficulty accessing certain shelves. This research aims to redesign the layout of the retail store to be more efficient and improve customer convenience. The method used is Entity Relationship Chart (ERC) analysis to determine the relationship between areas and Total Closeness Rating (TCR) to determine the priority of area proximity. The results of the analysis produce a new solution layout with area rearrangement based on proximity values. It is expected that with a better layout design, it will improve store operational performance and provide a pleasant shopping experience for customers.
Co-Authors Adam De Alvaroziq Andini Firannisa Bulan Wiranata Septiani Fauziah Zumna Aqilah Fitriyani Fitriyani Irlina Jilani Manalu, Doni Sahat Tua Nadira Salwa Faizaty Rizky Iswanto