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All Journal Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Neraca Manajemen, Akuntansi, dan Ekonomi
Febrianti Shakira
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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Journal : Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset

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Manajemen Usaha Rumahan Berbasis Instagram oleh Mahasiswa: Studi Kasus Sistem Pre-Order pada Usaha ‘Nyemilee’ Dina Aulia; Febrianti Shakira; Zainarti Zainarti
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 4 (2025): July : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i4.1990

Abstract

Nyemilee is a student-run homemade fruit salad business that uses a pre-order system and social media to align operations with academic schedules. This qualitative-descriptive study involved interviews, Instagram (@nyemilee.id) observation, and PO documentation. Findings show that PO enhances efficiency, Instagram acts as a digital storefront and customer service tool, while time and demand challenges are managed through scheduling and daily quotas.
Co-Authors Alfa Khair Dina Aulia Dini Vientiany Salsabila Rambe zainarti zainarti