Article Per Year (5 Year)
p-Index From 2020 - 2025
1.288
P-Index
This Author published in this journals
All Journal Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Pengabdian Masyarakat
Aridha Prassetya
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Public Health Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Pengabdian Masyarakat

 1 
Strategi Pemasaran Pada Perumahan dengan Menggunakan Analisis Swot : (Studi Kasus Pada Perumahan Menganti Alam Raya Sentosa Gresik) Ajeng Prasti Kumalasari; Mahjudin Mahjudin; Aridha Prassetya; Rina Dewi; Achmad Daengs
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i1.4020

Abstract

Marketing strategy is one of the weapons for companies to face market competition. Basically, a marketing strategy is to find a match between the company's internal capabilities and external opportunities in the market. However, the Company also needs to recognize the strengths and weaknesses of the company in the competition. This will greatly help companies in recognizing themselves, as well as taking advantage of every opportunity that exists and avoiding or minimizing threats. Where in determining competitive strategies and making decisions, a manager must recognize what are the weaknesses, strengths, threats, opportunities that the company has and recognize the advantages of competitors that may have. Thus, the company must be able to pay attention to factors that can affect the survival of the company, both external and internal factors. In order to find the formulation of an appropriate marketing strategy, it is necessary to identify the strengths, weaknesses, opportunities and threats faced by the company. For this reason, this research was held which focuses on efforts to determine marketing strategies that are in accordance with the company's conditions in the midst of competition. The results of this study show that the company's position is in a state of growth (GROWTH) so that the strategy suggested for PT Bintang Karyasama as the housing developer of Menganti Alam Raya Semtosa is an SO strategy with an emphasis on the strategy of increasing the choice of house types with various price options. Thus, PT Bintang Karyasama as the housing developer of Menganti Alam Raya Semtosa can highlight its competitive advantage compared to other similar competitors.
Dampak Kepercayaan Merek Terhadap Loyalitas Pelanggan : (Studi Kasus Pada Konsumen Hoka Hoka Bento Di Plaza Surabaya) Ika Sufitri; Sugiharto Sugiharto; Aridha Prassetya; Rina Dewi; Achmad Daengs
Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): April: Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i1.4021

Abstract

The development of the business world is getting more rapid, eating the busyness of people's mobility in metropolises will continue to grow. Therefore, people take practical and efficient actions by consuming fast food. Moreover, it is supported by an increase in appetite and higher lifestyle changes. Consumer behavior will affect the way consumers view a product. In determining the brand of the product, it will go through the trial stage first by trying a variety of different products. If it is felt that the brand is suitable and meets what is expected of similar products, then consumers will continue to be loyal or loyal to the brand. This phenomenon is read by Hoka Hoka Bento by using various promotions to save packages and improve quality and service. This study aims to discuss and analyze the influence of brand trust on loyalty in Hoka Hoka Bento customers in Plaza Surabaya.The population in this study is Hoka Hoka Bento consumers who have bought and made repurchases at Hoka Hoka Bento Plaza Surabaya. The sample taken was 110 people. The measuring tools used are questionnaires, as well as data that has been analyzed with simple linear regression
Co-Authors Achmad Daengs Ajeng Prasti Kumalasari Alfiah Nofiana Diana Zuhro Diana Zuhroh Erida Nursiana GS , Achmad Daengs Harsono Teguh Hesti Pandu Widodo Ika Sufitri Mahjudin Mahjudin Mujiani Mujiani Rina Dewi Sugiharto Sugiharto Sutini Sutini