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Maghfiroh, Qonitatul -
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Economics, Econometrics & Finance

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Journal : Forum Bisnis dan Kewirausahaan

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Impulsive Buying dan Hoarding pada Mahasiswa Maghfiroh, Qonitatul -; Mangestuti, Retno -
Forum Bisnis Kewirausahaan Vol 13 No 2 (2024): Forum Bisnis Dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v13i2.6242

Abstract

The phenomenon of impulsive buying and hoarding among university students are two aspects of consumer behavior that significantly affect individuals' financial and psychological well-being. This study aims to explore the correlation between these two behaviors among college students. The research sample consisted of 97 college students who underwent a survey using two instruments, namely the Impulsive Buying Scale (IBS) and the Saving Inventory-Revised (SI-R) to measure the level of hoarding tendencies. The results of this study surprisingly showed no significant relationship between impulsive buying behavior and hoarding tendencies experienced by college students. These findings provide a deeper understanding of the diversity of consumer behavior among college students and emphasize the need for an individualized approach to addressing consumer behavior issues. Key word : hoarding, impulsive buying, student
Co-Authors Retno Mangestuti