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Journal : Jurnal Informa: Jurnal Penelitian dan Pengabdian Masyarakat

Pengaruh Kualitas Pelayanan Melalui Teknologi Informasi Dan Kualitas Produk Terhadap Keputusan Pembelian di CV Pustaka Bengawan Cipto Utomo, Bangun Prajadi; Santosa, Tri Djoko
Jurnal Informa : Jurnal Penelitian dan Pengabdian Masyarakat Vol 9 No 2 (2023): Desember
Publisher : Politeknik Indonusa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46808/informa.v9i2.255

Abstract

This study seeks to assess the impact of both service quality through information technology and product quality on purchasing decisions, examining these influences both individually and collectively. The research was carried out among customers of CV Pustaka Bengawan, employing a quantitative causal analysis to scrutinize the independent variables—product quality and service via information technology—in relation to the dependent variable, namely, purchasing decisions. Data collection involved the distribution of questionnaires to 100 respondents, and subsequent analysis utilized multiple linear regression, t-test, F-test, and coefficient of determination. The findings reveal a positive and statistically significant influence of both product quality and service through information technology on purchasing decisions, both in isolated and combined contexts. The combined contribution of product quality and service via information technology to purchasing decisions is estimated at 63.7%, with the remaining 36.3% being attributable to other variables. Therefore, companies are expected to improve their service quality through information technology to increase purchasing decisions. Additionally, they should improve product quality, especially for products that are already accepted and in demand by consumers. Future researchers can conduct research on purchasing decisions using different approaches and indicators based on different theories.
Strategi Bisnis Klinik Kesehatan Grhamedika Dengan Penerapan Sistem Informasi Manajemen Menggunakan Analisis SWOT Utomo, Bangun Prajadi Cipto; Santosa, Tri Djoko
Jurnal Informa : Jurnal Penelitian dan Pengabdian Masyarakat Vol 10 No 1 (2024): Juni
Publisher : Politeknik Indonusa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46808/informa.v10i1.271

Abstract

Management Information Systems (MIS) play a crucial role in health services. In this digital era, health clinics are increasingly adopting information technology to improve efficiency, service quality and data management. In the context of the Grhamedika Health Clinic, SWOT analysis is a relevant tool for understanding the internal and external factors that influence the implementation of SIM. In this research, we will dig deeper into the strengths, weaknesses, opportunities and threats associated with implementing SIM in the clinic. With in-depth understanding, we can design the right strategy to optimize information systems and improve health services. The results of the analysis show that Grhamedika has strengths in service quality and experienced medical personnel, but is faced with weaknesses such as limited facilities and infrastructure. Opportunities for developing services through the latest medical technology and increasing public health awareness are the main focus, while intense competition in the health sector is a threat that must be overcome. The resulting strategic recommendations are expected to help Grhamedika achieve competitive advantage and meet public health needs more effectively.