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Journal : Journal of Economic Education

THE EFFECTIVENESS OF THE PROBLEM-BASED LEARNING MODEL ASSISTED BY VIDEO MEDIA ON SCARCITY MATERIAL TO IMPROVE LEARNING OUTCOMES Rifa, Rifatul Maula; Kardoyo; Nina Oktarina
Journal of Economic Education Vol. 14 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i1.19726

Abstract

This study investigates the core competencies of agricultural undergraduates in China, aiming to improve their skills through industry-education integration. Using human capital theory, it analyzes the current status via literature review, surveys, and interviews, focusing on L University. Findings show students recognize their field's importance but lack career confidence and practical experience; only 25.5% have internships, and few facultu have industry experience. Gaps in social skills and psychological resilience are noted. To enhance competencies, strategies include creating a pro-agriculture atmosphere, deepening industry-education ties, boosting comprehensive training, and innovating evaluation. The study builds a competency model, highlighting fixed and growth competencies, enriching agricultural education theory. It stresses industry-education integration to meet talent demands for agricultural modernization and points to the need for more research on integration evaluation and context-specific characteristics
The Influence of Social Media and E-Wallet Use on Consumptive Behavior Through Lifestyle Septian Anggaretta, Dhela; Kardoyo; Kusumantoro
Journal of Economic Education Vol. 14 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i1.25724

Abstract

Consumptive behavior is an act of excessive and unplanned consumption of goods/services for the sake of lifestyle or desires, not needs. This study aims to analyze the influence of social media and the use of e-wallets on consumptive behavior through lifestyle. This research is quantitative research. The population in this study were FEB UNNES students in the Class of 2022, 2023, and 2024 totaling 4,904. Determination of sample size using the slovin formula with a sample size of 370 respondents. The sampling technique uses propotionate stratified random sampling. Data collection techniques using questionnaires with data analysis techniques include descriptive analysis, path analysis, and Sobel test. The results of this study indicate that social media has a positive effect on consumptive behavior, the use of e-wallets affects consumptive behavior, lifestyle affects consumptive behavior, social media affects lifestyle, the use of e-wallets affects lifestyle, social media affects consumptive behavior through lifestyle, the use of e-wallets affects consumptive behavior through lifestyle. Further research suggestions can add mediating variables that have not been studied such as the use of paylater and QRIS.  
DEVELOPMENT STRATEGY OF SEMARANG TYPICAL BATIK MSMES IN SEMARANG BATIK VILLAGE Nurfidhah Luthfiyah; Kardoyo; Mahmud, Amir
Journal of Economic Education Vol. 14 No. 2 (2025): December 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jeec.v14i2.28863

Abstract

Semarang Batik Village is one of the leading batik centers in Central Java, with significant cultural and economic potential. However, it continues to face challenges related to production, marketing, capital, and partnerships. This study aims to formulate development strategies for Batik Khas Semarangan MSMEs using the Business Model Canvas (BMC) framework, which comprises nine key components of a business model. A descriptive qualitative method with a case study approach was employed. Data were collected through in-depth interviews with MSME actors, direct observations, and documentation. The data were then analyzed using the Miles and Huberman interactive analysis technique and organized according to the BMC framework to produce adaptive and sustainable development strategies. The results indicate that: (1) the production strategy emphasizes preserving local batik motifs—such as Warak Ngendog—and regenerating artisans through culturally based training; (2) the marketing strategy focuses on digitalizing distribution channels and integrating cultural storytelling into promotional content; (3) the capital strategy highlights the diversification of funding sources and the strengthening of financial  literacy among business actors; and (4) the partnership strategy encourages crosssector collaboration with government agencies, educational institutions, and the creative industries. Overall, the findings demonstrate the value of the BMC as an analytical tool that not only maps the internal structure of MSMEs but also supports the development of applicable, locally grounded, and market-responsive strategies.