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All Journal Journal of Educational Sciences AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Pengabdian Masyarakat Widya Wiwaha Journal of Economic Education
Widiyanti, Anik
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : AKSIOMA : Jurnal Sains Ekonomi dan Edukasi

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Pengaruh Kualitas Produk, Harga, dan Promosi terhadap Keputusan Pembelian Laptop Asus pada Masa Covid-19 di DIY (Studi kasus di Daerah Istimewa Yogyakarta) Ratnaningtyas, Endah Marendah; Rahman, Rizqi Maulana; Triana, Dewi; Widiyanti, Anik; Sunarto, Sunarto
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 6 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/y5030y97

Abstract

This study aims to analyze product quality, price, and promotion of Asus laptop purchasing decisions during the covid-19 period in DIY. The population in this study were all people of the Special Region of Yogyakarta with a sample of 100 respondents. The data processing method uses multiple regression analysis. The data used is sourced from people in the Special Region of Yogyakarta who use Asus laptops by using the questionnaire method to the respondents. The results of this study partially indicate that product quality has no significant effect on purchasing decisions of 0.541 > 0.05, price has a significant effect on purchasing decisions of 0.000 < 0.05, promotion has a significant effect on purchasing decisions of 0.000 < 0.05. Simultaneously product quality, price, and promotion have a significant effect on purchasing decisions of 0.000 <0.05.
Co-Authors A.S. , P. Sulistyo, Akaresti, Losina Andriani, Vaniloran Elysa Arum, Khorifah Budiman, Lucia Sandra Djoko Widodo Ekawati, Elfi Eni Munarsih Fahrur Rozi Lasally, Adesty Linawati , Linawati Nugroho, Farid Permonojati, Lesan Rahman, Rizqi Maulana Ratnaningtyas, Endah Marendah Ratnasari Ratnasari Saputri, Virda Hersy Lutviana Sunarto Sunarto Triana, Dewi Widyanarko, Unggul