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All Journal Jurnal Keuangan dan Perbankan Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal STIE Semarang (Edisi Elektronik) JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Pena Kreatif : Jurnal Pendidikan JEKPEND Jurnal Ekonomi dan Pendidikan Business and Accounting Education Journal International Journal of Humanities Education and Social Sciences Journal of Creative Student Research Jurnal Manajemen Riset Inovasi Jurnal Kajian dan Penelitian Umum Jurnal Kajian Penelitian Pendidikan dan Kebudayaan JPNM : Jurnal Pustaka Nusantara Multidisiplin Jurnal Equilibrium Nusantara Jurnal Bima: Pusat Publikasi Ilmu Pendidikan Bahasa dan Sastra Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Triwikrama: Jurnal Ilmu Sosial Cendikia: Jurnal Pendidikan dan Pengajaran Student Research Journal Alfihris: Jurnal Inspirasi Pendidikan Semantik : Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya Neraca Manajemen, Akuntansi, dan Ekonomi Cendikia Pendidikan Journal of Science and Education Research E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) Pragmatik : Jurnal Rumpun Ilmu Bahasa dan Pendidikan Journal of Islamic Economics and Finance Anggaran: Jurnal Publikasi Ekonomi dan Akuntansi Jurnal Ekonomi, Akuntansi dan Perpajakan Adpertens ; Jurnal Ekonomi dan Manjemen Realisasi: Ilmu Pendidikan, Seni Rupa dan Desain Business and Accounting Education Journal International Journal of Technology and Education Research Akuntansi dan Ekonomi Pajak: Perspektif Global Jurnal Ilmiah Insan Mulia Journal of Islamic Economics Studies and Practices (JIESP). Jurnal Cakrawala Pendidikan dan Biologi (jucapenbi) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Pradikto, Sugeng
Universitas PGRI Wiranegara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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Journal : Jurnal Keuangan dan Perbankan

 1 
PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH BANK Sugeng Pradikto
Jurnal Keuangan dan Perbankan Vol 12, No 1 (2008): January 2008
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.39 KB) | DOI: 10.26905/jkdp.v12i1.879

Abstract

For banking world, the existence of customers was as important asset. In the middleof strict and dynamic competition, Bank Mandiri as one of financial service providers wasaware that customers loyalty was what should be obtained and maintained. One way appliedby Bank Mandiri as financial service provider was relationship marketing strategy. Marketingstrategy focussed on building relationship with the customers had final objective namely toobtain customers loyalty, with the purpose that these customers could provide long termadvantages for the company. This study was conducted on the customers of Tabungan Mandiriin PT. Bank Mandiri (Persero) Branch of Pasuruan. The technique of data collection wasquestionnaire. The number of population was 10,627 customers. The number of sample was73 with simple random sampling technique. Data analysis applied regression analysis. Basedon the description on the result of the study above, it could be concluded that there waspositive and significant effects of variables service quality, commitment and communicationeither partially or simultaneously toward customers loyalty. Concerning the result of the study,it was suggested (1) to improve the service especially physical development or banking hallwhich should be conducted continuously in order to make customers satisfied in transaction.(2) to have more socialization on the use of Internet Banking Mandiri and SMS Banking Mandiritechnology in order to two ways communication between customers and Bank Mandiri.
Co-Authors Adinda Zuhria Rakhmah Agustin, Reza Ayu Nur Agustina, Puput Sri Ahmad Hasan Nidhomuddin Aini, Karina Nur Ajijah Ajijah Akbar Maulana Muhammad Aditiya Alfi Laila, Retno Alfiatur Rohmah Andjani Sulistyaningrum Kinasih Andy Putra Anindia Dwitri Aris Maiyanti Arum Bunga, Achita Arum Masyitoh Auliya Ristiani Dea Ajeng Kirana Defri Maulana Devi Pancasari Dewi Fayruz Safitri Diana Novita Sari Difana, Dhevika Thentaria Eva Nurdianti Fahri Wardhana Farokha Farokha Ika Septiana, Putriarta Ika Yuni Aulia Restanti Inabah, Licha Ireina Tsaqila Izza Afkarina Izzatul Mula Jahira, Najma karina Nur Aini Khotimah, Deviana Kinasih, Andjani Sulistyaningrum Kurniawan, Dewi Rachmawati Kurniawati, Ika Agustin Leli Amalia Putri M. Mascun Andianto M. Syarifudin Maulida, Wanda Meylani, Meylani Agita Damayanti Muhammad Ridwan Mustika Dewi, Nadia Nadhiroh Fardania Nikmatul Hizah Nunuk Indarti Nur Afifah Nur Aida Nur Azizah Nurul Aini Agustina Nurus Sobakh Nurus Sobakh Pancasari, Devi Pratiwi, Zulfa Aprilia Qurrotul A’yuni Ramadhan, Mochammad Zulfan Rif’atul Makhrisa Rima Melati Rodiyah, Aisyatur Romadloniah, Mutiara Safira, Nazila Safirah Rahayaan Safitri, Dewi Nur Salmita, Fajrin A’yun Shalikha, Putri Ayu Anisatus Sherly Zakia Ningtyas Siti Istifadah Siti Romlah Sobakh, Nurus Suchaina Suchaina Suchaina Uswatul Musarrofah Wahyudhi, Akhmad Wanda Maulidiana Yulia Nor Frassiska Yulia Rahmawati, Yulia Zahiroh, Mun'yah