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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Sari Dewi, Cynthia
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Economics, Econometrics & Finance Education

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Journal : Dinasti International Journal of Economics, Finance

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Consumption Value Dimension of Green Purchase Intention with Green Trust as Mediating Variable Sari Dewi, Cynthia; Annas, Mohammad
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 3 (2022): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i3.1392

Abstract

One of the sectors that pollute the environment is the cosmetics sector. Pay close attention to the packaging and microplastic waste that have been produced. Presently, the cosmetics company Garnier create a Garnier Green Beauty campaign to transform the company and lessen its impact on the environment. Garnier is working to produce cosmetics with more environmentally friendly formulae. By decreasing waste, it will be possible to reduce plastic pollution. This study examines what influences someone to use eco-friendly beauty products and be willing to purchase Garnier products. Quantitative research techniques were used in this investigation. 211 respondents fit the criteria for knowing about Garnier products but had never used them. The results of the study show that the intentions of consumers to make green purchases are significantly influenced by the functional value, social value, and emotional worth of various goods. However, social work has little impact on green trust.
Co-Authors Annas, Mohammad Chairunnisa, Indah Kenanya Steffa, Yokhebed Pujiastuti Ramadhani, Novi