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Journal : Siber Journal of Transportation and Logistics

SWOT Analysis to Determine Competitive Strategy at PT. Tarindo Aulia Ramadhanti, Nazwa
Siber Journal of Transportation and Logistics Vol. 1 No. 3 (2023): (SJTL) Siber Journal of Transportation and Logistics (October - December 2023)
Publisher : Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/sjtl.v1i3.151

Abstract

This study aims to determine a competitive strategy for PT. Tarindo. Through market analysis, competitors and the company's internal strengths, the strategy determined must be in accordance with the company's vision and mission and oriented towards competitive advantage. The practical implication of this research is the importance of adapting strategies to the ever-changing business and technological environment.