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All Journal Jurnal Bisnis Dan Kajian Strategi Manajemen Journal of Legal and Cultural Analytics (JLCA) Student Journal of International Law International Journal of Kita Kreatif Jurnal Pengabdian Bakti Akademisi
Nisva, Raisa Ullya
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Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Bisnis Dan Kajian Strategi Manajemen

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Building the Halal Dining Experience: Physical Evidence, Satisfaction, and Revisit Intention in Banda Aceh Syahriyal, Syahriyal; Riyaldi, Muhammad Haris; Nisva, Raisa Ullya; Radhi, Fahrul
Jurnal Bisnis Dan Kajian Strategi Manajemen Vol 9, No 2 (2025): JURNAL BISNIS DAN KAJIAN STRATEGI MANAJEMEN
Publisher : universitas teuku umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jbkan.v9i2.13240

Abstract

This study investigates how physical evidence in Middle Eastern–themed restaurants influences revisit intention in Banda Aceh and whether Muslim customer satisfaction mediates that relationship. Motivated by the growth of halal dining and the centrality of servicescape to Muslim diners’ experiences, the research addresses limited empirical evidence in this specific cultural setting. A cross-sectional survey was administered to 300 Muslim customers who had visited at least one target restaurant; responses were captured on a five-point Likert scale using reflective indicators for physical evidence, customer satisfaction, and revisit intention. Data were analyzed with partial least squares structural equation modeling (SmartPLS 3.0) and bootstrapping. Measurement results showed strong reliability and convergent–discriminant validity across constructs. Structurally, physical evidence had a significant positive effect on customer satisfaction and revisit intention, while customer satisfaction also significantly increased revisit intention. The model explained a substantial share of variance in customer satisfaction and revisit intention, and mediation testing indicated that customer satisfaction partially carried the effect of physical evidence on revisit intention. These findings highlight that an Islamic-aligned servicescape—covering architecture and interior, Islamic visual cues, cleanliness, absence of non-sharia activities, prayer facilities, and transparent transactions—directly encourages return visits and, through enhanced satisfaction, further strengthens customers’ intentions to revisit. The study contributes context-specific evidence for halal hospitality management and suggests that operators should jointly invest in servicescape design and experience orchestration to build repeat patronage.
Co-Authors Abd Jamal, Abd Amir, Fakhrurrazi Dahlan, Haris Bin Darwanis Darwanis Edy Miswar, Edy Endang Pitaloka Halim, Hendra Humaira, Radhia In-In Hanidah Kadir, M. Yakub Aiyub Kesuma, T. Meldi Maulana, M. Rizki Maulinda, Maulinda Muhammad Haris Riyaldi, Muhammad Haris Mukhlis Mukhlis Mukhlis Yunus Nabilah Nabilah Nafilaturrahmi, Nafilaturrahmi Ningsing, Diana Setya Nizam, Ahmad novindra . Othman, Razali Bin Radhi, Fahrul Ramadhan, Fakhri Ramida, Ramida Ramli, Fahmi Irwan Ridwan Nurdin Rivani, Rivani Rizki Maulana, Rizki Saddaq, Mizan Sakir, A Sari, Meutia Dwi Novita Silvia, Vivi Siregar, M. Ridha Siregar, Muhammad Rizqi Syahriyal, Syahriyal Taufiq Carnegie Dawood Teuku Meldi Kesuma, Teuku Meldi Umuri, Khairil Zikran, Ghrina