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All Journal Jurnal At-Tarbiyat (Jurnal Pendidikan Islam) Soeropati: Journal of Community Service Khalifa: Journal of Islamic Education International Journal of Social Science, Education, Communication and Economics Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Volksgeist: Jurnal Ilmu Hukum dan Konstitusi International Journal of Islamic Studies Higher Education Bulletin of Islamic Research Journal of Education and Teacher Training Innovation (JETTI) Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Malacca: Journal of Management and Business Development
kasheem, Majdy
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal At-Tarbiyat (Jurnal Pendidikan Islam)

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Branding Image Management As a Strategy To Enhance Competitiveness Setyaningsih, Rini; Wati, Ira; Ghifari, Mahdini Al; Sari, Arrum Intan; kasheem, Majdy
At-Tarbiyat Vol 7 No 3 (2024): Islamic Education In Indonesia
Publisher : Institut Agama Islam An-Nawawi Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37758/jat.v7i3.1164

Abstract

This research aims to analyze the comparison of branding image management in improving competitiveness between As-Shofa Islamic High School and Az-Zuhra Islamic School Pekanbaru. This research uses a qualitative approach with data collection techniques that include observation, interviews, and documentation. Data were analyzed through data collection, data reduction, data presentation, verification, conclusion drawing, and data triangulation techniques. The results of this study First, As-Shofa Islamic High School applies branding image management through the stages of Planning, Organizing, Actuating, and Controlling, with a focus on creating uniqueness, excellence, and strength. This school has two excellent programs, namely academic programs and student programs. These programs are more dominantly oriented towards higher education and general goals.Second, Az-Zuhra Islamic High School Pekanbaru also applies image branding management with the stages of Planning, Organizing, Actuating, and Controlling, with an emphasis on excellence, uniqueness, and strength. The flagship programs at this school include Tahsin and Tahfidz, Worship, and Character Building, which are dominantly oriented towards developing students' religious character. This research shows significant differences in image branding strategies between SMA Islam As-Shofa and SMA Az-Zuhra Islamic School Pekanbaru. As-Shofa Islamic High School focuses more on academic and general programs for higher education, while Az-Zuhra Islamic High School emphasizes more on religious character development. This finding provides insight into how differences in branding image strategies can affect the competitiveness of Islamic educational institutions.
Co-Authors Abdullah, Mahmoud Almajri, Sumaia Alouzi, Khuloud Alriteemi, Abraheem Alrumayh, Safa Alsayd, Abdulnasir Ari Kartiko, Ari Arpentieva, Mariam R. Aryanti, Yosi Edris Zamroni Ghifari, Mahdini Al Heru Cahyono Husayn, Enaas Ibrahim, DafaAllah Ira Wati Karjuni, Agus Masoud, Mohieddin Masuwd, Mowafg Matheus Nugroho Menshikov, Petr V. Mohamad Anwar, Mohamad Obaid, Hind Hussein Padang, Bukti Rini Setyaningsih Rosyadi, Nabil Sari, Arrum Intan Setiana, Nurul Shalghoum, Najimudin Sukarnoto, Toto Suparnyo Suparnyo Yahya, Najeeb Yustinus Budi Hermanto