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All Journal International Journal of Social Science and Business Jurnal Ilmiah Manajemen dan Kewirausahaan Brilliant International Journal of Management and Tourism (BIJMT) Gemilang: Jurnal Manajemen dan Akuntansi Cakrawala: Jurnal Pengabdian Masyarakat Global Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Manajemen Riset Inovasi Borneo Islamic Finance and Economics Journal (BIFEJ) Jurnal Ilmiah Manajemen Dan Kewirausahaan Brilliant International Journal of Management and Tourism
Akhmad Nur Zaroni
Universitas Islam Negeri Sultan Aji Muhammad Idris Samarinda
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Journal : Jurnal Manajemen Riset Inovasi

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Social Media's Impact on Indomart D Yadi Heryadi; I Nyoman Tri Sutaguna; Norvadewi Norvadewi; Arief Yanto Rukman; Akhmad Nur Zaroni
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1803

Abstract

The impact of buying panic is not easy on Indomart. The study aims to analyze the impact of panic purchases on unplanned purchases in Indomart stores. This research uses quantitative parallels with the type of explanatory research. The sample of the study consisted of 193 respondents and was statistically processed using a simple linear regression method using the SPSS version 26.0 application. That research shows that panic purchases influence unfair purchases at Indomart stores. The findings indicate that the anxiety and fear experienced by the people at the time of the landlord's concern for the needs of the household caused the occurrence of panic purchases. It relates to the quality of the goods and the needs of the individuals in the community to meet their daily needs so as to counteract unplanned buying tendencies at the time of shopping at Indomart stores.
Co-Authors Akhmad Baidun Arief Yanto Rukman Arief Yanto Rukmana D Yadi Heryadi Erlina Pakki Fachrurazi Heny Herawati I Nyoman Tri Sutaguna Irma Yuliani Khoiriyah, Miftakhul Laili Savitri Noor Mohammad Muslimin Norvadewi Nurul Fadhilah Puspita Puji Rahayu Rihfenti Ernayani Risa Mayasari Risa Mayasari Rosari, Renya Saputri, Inandha Sofia Maulida Syamsu Rijal Tika Parlina Trinandari Prasetyo Nugrahanti Wahdatun Nisa Yanti, Dharma Yusran Yusran