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All Journal Kajian Bisnis STIE Widya Wiwaha
Irwan Saputro Sugiharto
STIE Muhammadiyah Cilacap
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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DETERMINAN ADOPSI E-COMMERCE DAN PENGARUHNYA TERHADAP KINERJA UMKM DI CILACAP Tiara Nahar Sabiti; Esih Jayanti; Irwan Saputro Sugiharto
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 32 No 1 (2024): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v32i1.842

Abstract

This research aims to examine and analyze the influence of technological (X1), organizational (X2), environmental (X3), and individual (X4) factors on e-commerce adoption (Y1) as well as the influence of e-commerce adoption on MSME performance (Y2) in Cilacap. The sample in this study amounted to 104 respondents taken based on the Slovin formula calculation. The data collection technique was carried out by distributing questionnaires. Data analysis techniques used include validity tests, reliability tests, Method Successive Interval (MSI), classical assumption tests including linearity tests, normality tests, multicollinearity tests, heteroscedasticity tests, and autocorrelation tests, multiple linear and simple linear regression analysis, hypothesis tests including tests t, F test, analysis of the coefficient of determination (R2). The t-test results in this study show that technological factors partially do not affect e-commerce adoption, while organizational, environmental, and individual factors positively and significantly affect e-commerce adoption. And the adoption of e-commerce has a positive and significant effect on the performance of MSMEs. The results of the F test show that technological, organizational, environmental, and individual factors simultaneously influence e-commerce adoption.
Co-Authors Esih Jayanti Tiara Nahar Sabiti