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All Journal Jurnal Riset Akuntansi dan Bisnis Indonesia
Anisa Nur Rokhmah
STIE Widya Wiwaha
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Jurnal Riset Akuntansi dan Bisnis Indonesia

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PENGARUH HARGA, KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN KONSUMEN Fatimatul Nur Wahidah; Anisa Nur Rokhmah; Amelia Rismawati; Kartika Sugiarti; Nawang Maulida Kuswanto; Yenni Kurnia Gusti
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 3 No 4 (2023): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v3i4.865

Abstract

This research aims to find out how much influence price, service quality and promotion have on consumer satisfaction at Mie Gacoan Tamansiswa partially or simultaneously. The method used in this research is a quantitative method, where data collection uses a questionnaire. The sample in this study consisted of 101 respondents, where these consumers had purchased at Mie Gacoan Tamansiswa. The validity test shows that the statements in this research are valid, while the reliability test using Cronbach Alpha is declared reliable. This research uses multiple linear regression analysis. The results of the analysis show that: (1) price has a positive and significant effect on consumer satisfaction of 0.119. (2) service quality has a positive and significant effect on consumer satisfaction of 0.223. (3) Promotion has a positive and significant effect on consumer satisfaction of 0.289.
Co-Authors Amelia Rismawati Fatimatul Nur Wahidah Kartika Sugiarti Nawang Maulida Kuswanto Yenni Kurnia Gusti