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Nofha Rina
Universitas Telkom
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Journal : Komunikator

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YouTube Disintermediation by Public Officials: Digital Regulatory Challenges for Local Television Sustainability Wulandari, Ayu; Pramiyanti, Alila; Hidayat, Dasrun; Rina, Nofha
Komunikator Vol. 18 No. 1 (2026)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.v18i1.30265

Abstract

The transformation of public officials’ communication via YouTube has intensified information disintermediation. This study examines the communication practices of Dedi Mulyadi, who conveys public information directly, bypassing conventional media channels. The urgency of this research stems from the critical need for regulatory frameworks governing YouTube usage, as official disintermediation exacerbates the economic strain on local television. The novelty of this study lies in its identification of regulatory lacunae regarding the digital activities of public officials and their subsequent implications for the viability of local broadcasters. Employing a qualitative, descriptive methodology, data were gathered through in-depth interviews with key stakeholders across the media, regulatory bodies, government, and academia. The findings reveal that such disintermediation fosters regulatory asymmetry, positioning YouTube as a ‘pseudo-media’ entity exempt from the social and ethical mandates imposed on local television. Consequently, this research proposes a platform-neutral, impact-based reconstruction of broadcasting regulations. It extends the gatekeeping theory within the digital ecosystem and provides a strategic policy foundation for regulators to integrate public accountability standards into officials’ official YouTube accounts, thereby ensuring a balanced local media landscape.
Co-Authors Abdul Fadli K Ade Liana Adi Bayu Mahadian ADRIO KUSMAREZA ADIM Aep Wahyudin Alila Pramiyanti Anisa Diniati Aqilla Putri Herta Aqilla Putri Herta Asticharahmani, Rr. Aldina Astuti, Sri Wahyuning Ayu Wulandari Aziziyah, Devi Nur Berlian Primadani Satria Putri Citta, Givania Diwiya Dasrun Hidayat Devry Josiarvi Dharmawan Dewi K.Soedarsono Dhea Nursyafitri Liani Diah Agung Esfandari Endah Ayu Kurnia Sari Ferdian, Ilham Hanny Hafiar Idola Perdini Putri Isabela Brenda Evelyne Fernando Putri Kalimau Ismi’ Aida, Thea Kirana Jenny Ratna Suminar Jurnal COMMED Justicia Chantika Dhea Arda Khairiyyah, Lathifah Lucy Pujasari Supratman Lyra, Aquila Dinda Meilania Kusuma Dewi Meisya Dewi, Anak Agung Ayu Mia Rachmayanti Muhammad Luthfi Nancy Citra Purnaningtyas Natasya Puspita Sari Naya, Pramedistiyani N Ain Nida Yasmin Ninis Agustini Damayani Nugroho, Pramudya Wahyu Nurrezqia, Agnessya Pitthauly Haomasan Purnama, Aulia Wulansari Putri Apsarini, Elsa Putri, Salma Raina Rahma Nur Fathiyyah Rahmawati, Lusi Satia Ramadhan, Aditya Bagus Rana Aushaf Ratika Zahra Reni Nuraeni, Reni Risalah, Aisyah Mujahidah Ruri Wahyu Yuriadi Ruth Mei Ulina Malau Saleh, Kanaya Putri Athira Satia Rahmawati, Lusi Tabitha Hemastuti Thoibah, Sufaira Wiwin Sukmawati Zahra, Ratika Zaxrie, Shifa 'Ainun Zikri Fachrul Nurhadi, Zikri Fachrul Zuliantripa, Imam