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All Journal Jurnal Informatika Upgris Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Informatika JRSI (Jurnal Rekayasa Sistem dan Industri) Syntax Literate: Jurnal Ilmiah Indonesia JITTER (Jurnal Ilmiah Teknologi Informasi Terapan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Supply Chain Management JUMANJI (Jurnal Masyarakat Informatika Unjani) Jurnal Teknologi dan Informasi Jurnal Sistem Cerdas Jurnal Informatika Global Jurnal Desain JOISIE (Journal Of Information Systems And Informatics Engineering) Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Syntax Idea Jurnal Darma Agung JOINT (Journal of Information Technology Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Responsif : Riset Sains dan Informatika Brilliance: Research of Artificial Intelligence Journal of Informatics and Communication Technology (JICT) Jurnal Inovasi Masyarakat Jurnal Informatika Teknologi dan Sains (Jinteks) Tedc Malcom: Indonesian Journal of Machine Learning and Computer Science Jurnal Indonesia Sosial Teknologi Jurnal Informatika: Jurnal Pengembangan IT Journal of Informatics and Communication Technology (JICT)
Ari Purno Wahyu Wibowo
Universitas Widyatama Bandung, Indonesia
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Journal : Jurnal Informatika Upgris

 1 
Sistem Pendukung Keputusan Untuk Menentukan Customer Segment Pasar Salah Satu UMKM Di Bandung ( Foodendez ) Dengan Metode Decision Tree Baramukti Dewayana; Ari Purnomo Wahyu Wibowo
Jurnal Informatika Upgris Vol 8, No 1: Juni 2022
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jiu.v7i2.9039

Abstract

 Abstract Foodendez is a UMKM in Bandung which is well known for its products, namely Uthi & Mies Krispi Patin Fish Skin which is a best seller product at Foodendez. This business has been running for about 5 years.In these 5 years Foodendez already has its own customer / market segment for the sale of this Foodendez product, however, this Foodendez has a problem predicting the customer / market segment for product sales from Foodendez, this is not suitable. expected expectations, because in analyzing / predicting customers / market segments still using a simple method or it can only be said to only use initial predictions by guessing roughly what estimates are known from the business plan or by other methods that make this Foodendez product get the wrong customer / segment that market It is expected that before hand or can be said to change and have an effect which makes Foodendez's turn over change insignificantly, and until recently Foodendez has not had a customer / market segment that is truly significant or as expected, for example is the sale of Krispi Patin Fish Skin that is predicted by the customer. the segment is more people > 18 years old but it turns out that < 18 years old people also like Krispi Patin Fish Skin products and offline and online sales where it is predicted that online sales will get a significant gain, which turns out to be more income in offline sales. So the authors provide a solution with the design / scheme of Decision Support Systems that will determine the customer segment and market segment which will later find out which market segment and customer segment are more significant and know which targets are suitable for products from Foodendez so that Foodendez UMKM can know what steps must be taken to set clear and significant targets by looking at the results of the percentage of enthusiasts and the turnover given by the Decision Tree method. The method of activities carried out is taken by collecting data with the interview method. The result of this activity is a Decision Support System design / scheme where the design / scheme is the result of determining a more detailed and significant customer segment / market segment and according to what the owner of Foodendez UMKM wants. Keywords: Decision Tree , Customer Segment , Market Segment , Foodendez , Uthi & Mies
Co-Authors A m i n u d i n Agung Rachmat Raharja Al-Husaini, Muhammad Aminudin Ananta Billy Ocean Andhika Dwi Syahputra Bagus Alit Prasetyo Baramukti Dewayana Bayu Dwi Rizkyadha Putra Benny Yustim Bob Foster Candra Perdana Chaniago, M Benny Christopher Prananta Sembiring Dani Hamdani Dani Hamdani Dani Hamdani, Dani Diah Sri Rejeki Diany Dimas Naufal Hakiki Egi Abinowi Egi Abinowi Endang Amalia Faisal Muttaqin, Helmy Fajar Sapta Ramadhan Faris Rai Fadhil Gavin Haryanto Hutagalung Geraldyo Oktafialfa Ghifari, Muhammad Al Gilang Gemilang Ramadhan Putra Gilang Pratama Putra Hafizh Cahaya Putra, Vito Haria Saputry Haria Saputry Wahyuni Helmy Faisal Mutaqien Helmy Faisal Muttaqin Helmy Faisal Muttaqin Heri Heryono Heri Heryono Herwan Rahmansyah Heryono, Heri Heryono, Heri Heryono Hesti Pratiwi Hilma Najya I Ketut Suada Ilham Dzulfiqar Almaarif Indra Aliyudin Indra Guna Noviantama Jumadil Saputra Kaffah Imanuddin M R Santosa Kanugrahan, Ghanim Khansa Nurul Andini Khevin Asyahda Luginawati, Syita M Benny Chaniago Merryam Agustine Merryam Agustine Merryam Agustine Mualwan, Rifqi Muhamad Rizky Fauzan Muhammad Aiman Abdul Hafizh Muhammad Arief Fahrizal Muhammad Benny Chaniago Muhammad Benny Chaniago Muhammad Fiqh Nurhidayat Muhammad Rais Fauzan Muhammad Rifky Saiful Qadr Muhammad Zacky Sudardjat Muttaqin, Helmy Faisal Nashrullah, Naufal Nenden Aryani Goddess Putra, Bayu Dwi Rizkyadha Putra, Gilang Pratama Rahayu, Ria Sri Resti Dewi Sri Retno Paryati Reyta, Fitriani Ria Fatimah Setiawati Rian Andrivani Rian Pirnandi Turnip Riky Arisandi Rizky Fajar Pratama Sadar Putra Sadeli Siti Mardiana Siti Mardiana Suhendri Suhendri Suhendri Suhendri Sukenda Sukenda Sulianta, Feri Sunjana * Sunjana Sunjana Syita Luginawati Tanjung, Muhammad Ali Akbar Taufik Hidayat Ulil Surtia Zulpratita Umi Hayati Yan Puspitarani Yusuf, Revy Muhammad