Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Akomodasi Agung Tourism Economics, Hospitality, and Business Management Journal
Tina Taviani
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Akomodasi Agung

 1 
STRATEGI PEMASARAN DESA WISATA KOTA PARI KECAMATAN PANTAI CERMIN KABUPATEN SERDANG BEDAGAI Tina Taviani
Jurnal Ilmiah Akomodasi Agung Vol 10 No 2 (2023): Jurnal Ilmiah Akomodasi Agung
Publisher : Akademi Pariwisata Darma Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51827/jiaa.v10i2.123

Abstract

This study aims to explore the marketing strategy of Kota Pari Tourism Village in Pantai Cermin District, Serdang Bedagai Regency, Indonesia. This study uses a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. Respondents were selected by purposive sampling method and consisted of tourism village managers, local entrepreneurs and tourists. The results of the study show that the marketing strategy of Pari City Tourism Village includes the use of social media, cooperation with local entrepreneurs, participation in promotional events, and good management of tourist destinations. In addition, this research also shows that factors such as cleanliness, safety, and comfort are very important in attracting tourists. This research makes an important contribution to the development of Kota Pari Tourism Village and can be a reference for managers of other tourist villages in designing effective marketing strategies
Co-Authors