Article Per Year (5 Year)
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All Journal International Journal of Economics, Business Management and Accounting
Sonal Umesh patil
Librarian, L.J. Institute of Management Studies, LJ University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Developing a Comprehensive Library Marketing Strategy for Effective Outreach Sonal Umesh patil; Amita Sharma
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 3 No. 2 (2021): July 2021
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v3i2.708

Abstract

The promotion and marketing of the library and information sector is necessary in academic environments such as universities and colleges in order to raise awareness of the library services. Product marketing is crucial for businesses in order to improve sales and, ultimately, profit. The idea of promoting libraries and marketing library services is discussed in this essay. The collections of academic libraries are diverse. Marketing library products is essential to promoting the active collection. In this essay, methods and strategies for effectively marketing library services are suggested   
Co-Authors Amita Sharma