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All Journal Judikatif: Jurnal Desain Komunikasi Kreatif Dasarrupa : Desain dan Seni Rupa
RIhi, Samuel
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Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Other

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Journal : Dasarrupa : Desain dan Seni Rupa

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ANALISIS SEMIOTIKA TIPOGRAFI PADA KEMASAN KONDOM DUREX INVISIBLE: VISIBLE ATAU INVISIBLE (?) RIhi, Samuel
JURNAL Dasarrupa: Desain dan Seni Rupa Vol. 6 No. 1 (2024): Jurnal dasarrupa Vol 6 no 1 April 2024
Publisher : UNIVERSITAS NUSA PUTRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/dasarrupa.v6i1.190

Abstract

This text seeks to explore the complexities of typography and its intersections with gender and sexuality as seen in the typography on the packaging of Durex INVISIBLE condoms, using several semiotic typography analysis features offered by Theo van Leeuwen. The curvature feature distinguishes the use of rounded and angular shapes at every character corner, which symbolically represent masculinity and femininity, and illustrate the sexual pleasure that can be experienced by both women and men. The rounded text on the word "INVISIBLE" highlights the condom's advantage as an extremely thin and sensitive product, creating a perception of softness, gentleness, and a natural experience, as if not wearing a condom at all. Meanwhile, the angular shapes on the words "Extra Thin" and "Extra Sensitive" emphasize professionalism and the use of modern technology in condom manufacturing. The orientation feature demonstrates the product's ability to attract a wider audience, while regularity emphasizes Durex's positive sex campaign and the company's efforts to change the negative stigma surrounding condoms and sexuality. On one hand, this text demonstrates the influence of capitalism in positioning itself towards the target audience through the typography used. On the other hand, through the typography on this product packaging, sex dynamically evolves, constantly mutating to challenge essentialist understandings of itself.
REPRESENTASI CORE VALUE “LIFE” PADA PERANCANGAN ASET GRAFIS JAKARTA INTERNATIONAL UNIVERSITY SEBAGAI BAGIAN DARI CORPORATE IDENTITY RIhi, Samuel
JURNAL Dasarrupa: Desain dan Seni Rupa Vol. 6 No. 3 (2024): Jurnal dasarrupa Vol 6 no 3 Desember 2024
Publisher : UNIVERSITAS NUSA PUTRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/dasarrupa.v6i3.333

Abstract

This study focuses on the representation of the core value "LIFE" (Love, Integrity, Faithfulness, Excellence) in the design of graphic assets for Jakarta International University (JIU) as part of the university's corporate identity. Utilizing a qualitative research method, the study explores how graphic assets, such as patterns, contribute to strengthening JIU's visual identity and brand. The findings indicate that graphic pattern designs reflecting the core value "LIFE" create a consistent and easily recognizable visual impression. These signature patterns not only enhance JIU's visibility and reputation but also serve as visual elements that reflect the university's character and core values. Additionally, patterns designed based on the core value "LIFE" help distinguish JIU from other institutions, while also increasing its appeal within academic circles and the wider community. This design process serves as an example of the exploration of graphic asset utilization for branding purposes, aimed at promoting the "LIFE" core values not only within the JIU academic community but also to the general public.
Retorika Visual Kampanye Kesehatan Mental Di Instagram: Antara Estetika Dan Ramah RIhi, Samuel
JURNAL Dasarrupa: Desain dan Seni Rupa Vol. 7 No. 2 (2025): Jurnal dasarrupa Vol 7 no 2 April 2025
Publisher : UNIVERSITAS NUSA PUTRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52005/dasarrupa.v7i2.389

Abstract

The growing number of visual campaigns on mental health issues on Instagram showcases diverse content that is aesthetically engaging but not always psychologically inclusive, especially for individuals with lived experiences of mental health challenges. A key issue arises when visual messages fail to build emotional connection or convey meaning relevant to their intended audience. This study aims to examine how visual elements in mental health campaigns are constructed, organized, and interpreted by such audiences. Using a qualitative descriptive approach, the analysis draws on Sonja K. Foss’s visual rhetoric theory, integrated with visual layout principles—emphasis, sequence, balance, and unity—and narrative elements such as coherence and fidelity. The findings suggest that visual beauty does not ensure effective communication if it lacks symbolic relevance, emotional sensitivity, and experiential resonance. Educational content with clear structure, empathetic tone, and integrated visual components tends to be better understood, though challenges in text readability and visual accessibility remain. Mental health campaigns should not only be visually appealing but also inclusive, non-stigmatizing, and emotionally considerate. Ensuring coherence between visuals, captions, and hashtags is essential to deliver a unified message that truly connects with the intended audience and reflects the complexity of their lived experiences.
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