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All Journal JURNAL ILMU PEMERINTAHAN E-Dimas: Jurnal Pengabdian kepada Masyarakat Journal of Governance and Public Policy ARISTO Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat JPPUMA: Jurnal Ilmu Pemerintahan dan Sosial Politik Universitas Medan Area Journal of Government and Civil Society Dinamisia: Jurnal Pengabdian Kepada Masyarakat Kemudi Jurnal Ilmu Administrasi Negara (JUAN) Jurnal At-Tarbiyat (Jurnal Pendidikan Islam) Jurnal Agregasi Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Sospol : Jurnal Sosial Politik Jurnal Public Policy Journal of Local Government Issues Moderat PERSPEKTIF Jurnal Pemerintahan dan Politik Academia Praja : Jurnal Ilmu Politik, Pemerintahan dan Administrasi Publik Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Trias Politika TheJournalish: Social and Government Kebijakan: Jurnal Ilmu Administrasi Journal of Contemporary Governance and Public Policy Caraka Prabu : Jurnal Ilmu Pemerintahan Wedana: Jurnal Kajian Pemerintahan, Politik, dan Birokrasi MODERAT: Jurnal Ilmiah Ilmu Pemerintahan International Journal of Environmental, Sustainability, and Social Science Nakhoda: Jurnal Ilmu Pemerintahan Jurnal Pemerintahan dan Kebijakan (JPK) Jurnal Abdimas Ekonomi dan Bisnis Jurnal Administrasi Pemerintahan Desa JSIP: Jurnal Studi Ilmu Pemerintahan Parabela: Jurnal Ilmu Pemerintahan & Politik Lokal Society: Jurnal Pengabdian Masyarakat Prosiding Seminar Nasional Program Pengabdian Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Jurnal Transformasi Administrasi Management Research and Behavior Journal Berdikari : Jurnal Pengabdian kepada Masyarakat Abdimas Indonesian Journal Prosiding University Research Colloquium Indonesian Governance Journal (Kajian Politik-Pemerintahan) Demokrasi: Jurnal Ilmu Pemerintahan MODERAT: Jurnal Ilmiah Ilmu Pemerintahan Jurnal Masyarakat Madani Indonesia Jurnal Pengabdian Pada Masyarakat JISIP UNJA (Jurnal Ilmu Sosial Ilmu Politik Universitas Jambi) PANDAWA : Jurnal Pengabdian kepada Masyarakat Indonesian Governance Journal : Kajian Politik-Pemerintahan Parabela: Jurnal Ilmu Pemerintahan & Politik Lokal
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Journal : Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang

Development of MSME potential through branding and digital marketing Muhammad Eko Atmojo; Gerry Katon Mahendra; Vicky Alfitra Perdana
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol 8, No 3 (2023): August 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v8i3.10468

Abstract

The outbreak of the COVID-19 pandemic has had a major impact, particularly on the economic sector, including Micro, Small and Medium Enterprises (MSMEs). These businesses have a very important role in the economy, especially in the Hargorejo Village area. A strong branding strategy with a focus on quality is essential to increase product reach and competitiveness. This community service aims to improve the community's economy and support the community by actively providing assistance to MSMEs in Hargorejo Village, Kokap District, Kulonprogo Regency, Yogyakarta Special Region. The methods used in this community service include outreach, training, and evaluation for MSME participants. The training curriculum covers topics such as the use of technology in MSME products, branding, packaging, and the use of online markets. After completing the training, MSME participants gain a deeper understanding of the importance of using technology in marketing their products. In addition, real improvements can be seen in the branding and packaging of MSME products. This positive transformation can be seen from the post-training assessment which shows that 64% of MSME participants now understand the importance of integrating IT, branding, packaging, and effective online markets into their business strategy. It is hoped that this increased awareness can provide significant benefits for MSME players, especially by strengthening product marketing efforts and improving the overall welfare of MSME stakeholders.
Creative economy improvement: Optimizing tourism potential through institution linking and branding Muhammad Eko Atmojo; Nasrullah Nasrullah; Vicky Alfitra Perdana
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 9 No. 1 (2024): February 2024
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v9i1.12138

Abstract

Tourism villages play a crucial role in national economic growth. However, despite their potential, they often face institutional challenges and lack integration in information technology use, hindering economic progress. Hargorejo tourism village exemplifies these issues, with untapped potential and limited managerial competence hindering economic growth. This community service initiative aims to address these challenges by enhancing understanding of institutional design and emphasizing the importance of branding for each business unit. Through managerial and administrative training and group discussions, the service seeks to strengthen institutions. Additionally, assistance in creating the tourism village website, Kawitarjo.id, aims to support expanded tourism branding for sustainable economic improvement. The outcome includes the establishment of a digital forum, integrating tourism potential, and enhancing managers' understanding of implementing tourism branding through digital media. This comprehensive approach contributes to stronger institutions and increased managerial comprehension of tourism village duties, fostering economic growth in the creative industry sector, and benefiting society as a whole. Ultimately, it aims to empower local communities and promote inclusive economic development.
Strengthening family-community synergy: Enhancing protection and well-being for women and children Fridayani, Helen Dian; Atmojo, Muhammad Eko; Mutmainah, Nur Fitri; Mawaddah, Habliy; Widyasari, Sindy
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 10 No. 1 (2025): February 2025
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v10i1.15362

Abstract

The protection and well-being of women and children are essential pillars for fostering a safe, and resilient society. This community service initiative focuses on enhancing the safety and support systems for women and children in ‘Aisiyah organization Caturharjo, Sleman, by integrating family and community efforts. Through a participatory approach, the program emphasizes awareness-raising, and collaborative strategies to empower local stakeholders and promote a culture of shared responsibility. The initiative underscores the critical roles of family units, community organizations, and local leadership in preventing violence, ensuring access to essential services, and advocating for gender-sensitive and child-friendly policies. Engaging families and communities in dialogue and action, the program seeks to address systemic challenges and create a protective environment for vulnerable groups. Findings from the initiative reveal that the synergy between family and community efforts significantly contributes to sustainable protection measures and strengthens social resilience. The success of this initiative highlights the importance of inclusive, community-driven approaches in safeguarding women and children, offering valuable insights for replication in other regions. This community service effort not only addresses immediate safety concerns but also lays the foundation for long-term social change, demonstrating the transformative potential of collective action in building safer and more equitable communities.
Co-Authors Achmad Nurmandi Afra, Fadhilah Salsabila Agani, Muhammad Wahyu Ahmad Syafiqurahman Akbar Nasir Alicia Maharani Alifbata Sarel Andra Jihad Panghegar Amanta, Davin Anang Setiawan Anggraeni, Kartika Anwar Kholid Arsyad, Rio Rizal Asmarawati Handoyo Aulia Nur Kasiwi Aulia Nur Kasiwi, Aulia Nur Awang Darumurti, Awang azam syukur rahmatullah Azam Syukur Rahmatullah, Azam Syukur Azziyati, Irsalina Baihati, Listyani Nur Batubara, Tegar Imaman Hakiki Bobbby Salihin Handoko Chiang, Li Chun Daffa Aqshal Maulana David Efendi Deni Setiawan Deni Setiawan Dewi, Dian Kurnia Dewi, Kaamiliaa Dhea Shinta Prabandari Dian Fridayani, Helen Dwi Husna Swastika Dyah Mutiarin Dyah Mutiarin Dyah Mutiarin Dyah Mutiarin, Dyah Eki Darmawan Erni Zuhriyati Fadhilah Salsabila Fathani, Aqil Teguh Fridayani , Helen Dian Gerry Katon Mahendra, Gerry Katon Gunawan, Sefulloh Gusmi, Adibah Dhivani Handoko, Boby Salihin Handoyo, Asmarawati Hanif, Nita Ariba Hanif, Nita Aribah Helen Dian Fridayani Helen Dian Fridayani Helen Dian Fridayani Helen Dian Fridayani Helen Dian Fridayani Helen Dian Fridayani Helen Dian Fridayani, Helen Dian Herdin Arie Saputra Indah Putri Rengganis Izzah, Danik Ummu Kencono, Dewi Sekar Kharisman, Aeroen Safis Khasanah, Ayu Fitri Kusbaryanto Kusumo, Mahendro Prasetyo Mardha Adhi Pratama Mardha Adhi Pratama, Mardha Adhi Mawaddah, Habliy Maya Hesti Saputri Mochammad Imron Awalludin Muchamad Zaenuri Muchamad Zaenuri, Muchamad Muhamad Heri Zulfikar Muhammad Iqbal Muhammad Iqbal Muhammad Iqbal Muhammad Kamil Muhammad Lukman Hakim, Muhammad Lukman Muhammad Noor Cahyadi Eko Saputro Muhammad Nurul Huda Muhammad Rizal Buhori Mutmainah, Nur Fitri Nabila Narinda, Chandrita Hikari Nasrullah Nasrullah Nico Abdi Priohutomo Nita Ariba Hanif Nita Aribah Hanif Nita Aribah Hanif Nofrima, Sanny Nur Sofyan Nur Sofyan Nur Sofyan Nurmaghfiroh, Elma Fadhilah Nurul huda Pangestu, Dita Idfi Patriani, Widya Perdana, Vicky Alfitra Prasetyadewi, Venita Pratama, M. Naufal Rizky Pratiwi, Vindhi Putri Puguh Saputra Putra, Muhammad Andhika Sukma Putri, Priska Duana Putri, Vindhi Qonita, Nadia Raizaada Balqsit Nurhalisa Rico Kurniawan Ridho AL Hamdi Ridho Al-Hamdi Riska Erwinsyah Riska Rahayu Riska Rahayu Rizky Dwi Kusuma Sakir Ridho Wijaya Sakir Sakir Sakir Sakir Sakir Sakir, Sakir Santosa, Mohammad Rizky Nur Saputra, Dery Anggelean Saputra, Herdin Sarel Andra Jihad Panghegar, Alifbata Surya Jaya Abadi Syafiqurrohman, Ahmad Tahaniyati, Delfira Tsabita Tiza Irma TUNJUNG SULAKSONO Ummi Zakiyah, Ummi Vicky Alfitra Perdana Vicky Alfitra Perdana Vindhi Putri Pratiwi Vindhi Putri Pratiwi Vindhi Putri Pratiwi Vindhi Putri Pratiwi Vindhi Putri Pratiwi Vindhi Putri Pratiwi Wahyu Rohmawati Widyasari, Sindy Yudhistira Al-Adha