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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi JAM : Jurnal Aplikasi Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Ilmiah Professional Indonesia EQIEN - JURNAL EKONOMI DAN BISNIS JABE (Journal of Applied Business and Economic) SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Mantik International Journal of Economics, Business and Accounting Research (IJEBAR) Informatika HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Jurnal Ilmiah Edunomika (JIE) International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan JURNAL ILMIAH SIMANTEK JURNAL PENDIDIKAN, SAINS DAN TEKNOLOGI BUDGETING : Journal of Business, Management and Accounting Economics and Digital Business Review Journal Social Science And Technology For Community Service Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Visi Pengabdian Kepada Masyarakat PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Ekonomi dan Sosial (JIES) International Journal Of Economics Social And Technology Golden Ratio of Data in Summary International Journal of Economics and Management Research Mount Hope Global Economic Journal Journal Business and Management Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan
Sunday Ade Sitorus
UNIVERSITAS HKBP NOMMENSEN
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Journal : Jurnal Ilmiah Manajemen Kesatuan

 1 
Digital Transformation of Small Businesses In Medan: A Quantitative Exploration of The Mediating Role of Partnerships in Enhancing E-Commerce Effectiveness Sitorus, Sunday Ade; Simanjuntak, Sri Ida Royani; Sipayung, Leonardo David; Simarmata, Candra A.
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.2863

Abstract

This study aims to explore the effect of digital transformation on increasing e-commerce effectiveness through the mediating role of partnerships in small businesses in Medan City. This research focuses on digitalization strategies that can strengthen the competitiveness of small businesses in the digital economy era. The originality of the research lies in the quantitative approach that examines the relationship between digital transformation, partnership, and e-commerce effectiveness, which has not been widely studied in the context of small businesses in Medan. The research gap identified is the lack of understanding on how partnership can mediate the impact of digital transformation on e-commerce effectiveness. The method used was a quantitative survey with SEM-PLS technique to analyze data collected from 200 small business owners in 21 sub-districts in Medan. The research findings show that digital transformation has a significant influence on partnerships, but does not directly have a significant effect on e-commerce effectiveness. In addition, partnership does not have a significant mediating role between digital transformation and e-commerce effectiveness. The conclusion of this study is that small businesses in Medan need a more integrated digital strategy and adequate infrastructure support to improve e-commerce effectiveness through stronger partnerships.
Co-Authors , Neta Nia Br Sembiring Adanan Silaban Adya Hermawati Alfabetian Harjuno Condro Haditomo Aminuyati Amril Amril AMRIL ANAS ANITA TRESIA SAMOSIR Anton Atno Parluhutan Sinaga Asri Ady Bakri Aurelia Tanatha Bahtiar Efendi Bambang Sucipto Didi Suhendi Dini Moniza Djajanto, Ludfi Dompak Napitupulu Edgina Tris Louis Elgine Tris Louis Elvis Fresly Purba Evi Sirait Febrilian, Lamtiar Feroaryati Damanik Fiktor Sihombing Firdaus Firdaus Firman Mulana Silaban Girsang, Patrecia Caroline Gloria J M Sianipar Glorya Ginting Hadi Purnomo Hanna Damanik Hartanto Hartanto Hasugian, Christnova Hayu Lusianawati Hendra Simanjuntak Husin Husin, Husin Indra Iryanto Nur Hidayat Jedidah Perbina Rosa Br Tarigan Jennila Trisnawati Johanes Sihombing Jurisman Simanjorang Jurisman Simanjorang Kraugusteeliana Kraugusteeliana Lasma Lenida Rosinta Sianipar lasma siagian Lubis, Wilson Lumban Gaol, Vebry Lumbanbatu, Capriaty Lumbanraja, Gracenihami M. Ridlwan Hambali Manurung, Nancy Cecilia Mardiah Hasanah Nasution Markus Doddy Simanjuntak Mazzlida Mat Deli Medrofa, Daud Merita Ayu Indrianti Nababan, Natalia Artauli Nahor, Friza Banjar Niko Parulian Nadapdap Nikous Soter Sihombing Nopeline, Nancy Pakpahan, Simon Ryansa Hasudungan Pantas H Silaban Pasaman Silaban Pasaman Silaban Pasaman Silaban, Pasaman Pasaribu, Romindo M. Petrus Loo Pratiwi , Devi Arista Ramlawati Ramlawati Raya Panjaitan Regen Boy Saputra Resti Nurfaidah Richard A. M. Napitupulu Rince Marpaung Rini Fatmawati Rini Purba Roberto Fernando Gultom Ronny Allan Nababan Samosir, Orianta Seraphina Lisa Gavrila Siagian, Nalom Siahaan, Lidia Sari Siahaan, Septony Sianipar, Andiko Sianipar, Gloria J M Sihombing, Aldy Erwanto Silaban, Pantas Silaban, Patar Rifandi Simanjorang , Jurisman Simanjuntak, Agus Simanjuntak, Sabriana Royani Simanjuntak, Sri Ida Royani Simarmata, Candra A. Sipayung, Leonardo David Siregar, Cindy Margareta Sitanggang, Grace Sitindaon, Devito Valetino Suwitho, Suwitho Syamsul Bahri Teddyansa Halim Teguh Setiawan Wibowo Totok Hendarto Tulim, Anto Uli Artha, Citra Wesly Andri Simanjuntak, Wesly Andri WILLIAM PARLINDUNGAN SIHOMBING William Parlindungan Sihombing Winda Ardiani Windi Klara Sinaga Zunan Setiawan