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All Journal Jurnal Computech & Bisnis (e-Journal) JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JMK Jurnal Manajemen dan Kewirausahaan Journal of Empowerment Community International Journal of Finance Research International Journal of Business, Economics, and Social Development Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) Britain International of Humanities and Social Sciences (BIoHS) Journal Jurnal Dimamu Economics Professional in Action (E-Profit) Sinergi International Journal of Management and Business Jurnal Bhakti Karya dan Inovatif Journal of Business and Management Inaba Jurnal Maps (Manajemen Perbankan Syariah) In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Commercium: Journal of Business and Management
Aggi Panigoro Sarifiyono
Universitas Informatika Dan Bisnis Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Journal : Jurnal Maps (Manajemen Perbankan Syariah)

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Lerak Detergen Campaign sebagai Utilization of Social Media Content dalam Green Awareness serta Green Lifestyle Purnama, Susan; Pujianto, Anang Bambang; Sarifiyono, Aggi Panigoro; Hendriani, Ade Sintia
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 8 No. 2 (2025)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v8i2.1383

Abstract

This research aims to analyze the influence of social media content on green awareness and its impact on green lifestyle, specifically through the campaign of Lerak detergent as an environmentally friendly household product. The background of this study is the increasing urgency of environmental sustainability and the low level of public awareness regarding the use of natural-based cleaning products. The study uses a quantitative approach with a causal design, involving 300 respondents selected using cluster sampling across six regions in Indonesia. Data were collected through questionnaires, interviews, and field observations. The analysis was conducted using PLS-SEM. The results show that social media content has a significant positive effect on green awareness (path coefficient = 0.72; p < 0.001), which in turn significantly affects green lifestyle (path coefficient = 0.58; p < 0.001). Social media content also directly influences green lifestyle (path coefficient = 0.36; p < 0.001). These findings highlight the role of digital campaigns in increasing public understanding and adoption of sustainable consumption behaviors. Lerak detergent, as a local natural product, demonstrates strong potential when promoted through well-structured social media content.
Pendekatan Syariah dalam Inovasi Pemasaran Produk Halal untuk Meningkatkan Loyalitas Pelanggan Pujianto, Anang Bambang; Sarifiyono, Aggi Panigoro; Purnama, Susan; Sinaga, Johnson
Jurnal Maps (Manajemen Perbankan Syariah) Vol. 9 No. 1 (2025)
Publisher : Masoem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/maps.v9i1.1527

Abstract

The rapid growth of the halal market and the increasing awareness of Muslim consumers towards products that comply with sharia principles make innovation in halal marketing a strategic issue. The urgency of this research lies in the need to answer the challenges of the halal industry in combining marketing innovation with a sharia approach to increase customer loyalty. This study aims to analyze the effect of sharia-based halal product marketing innovation on customer loyalty, as well as identify the main factors that influence consumer engagement. The method used is quantitative with a survey approach. A sample of 171 respondents was obtained through purposive sampling technique, with a measuring instrument in the form of a 5-point Likert scale questionnaire. Data were analyzed using multiple linear regression and Structural Equation Modeling (SEM) to test the causal relationship between variables. The results of the analysis show that all indicators in the questionnaire are valid (r> 0.739) and reliable (Cronbach's Alpha = 0.9789). The regression model shows an R² value of 0.9336, which means that 93.36% of the variation in customer loyalty can be explained by sharia-based halal marketing innovation. SEM confirms the significant influence of halal product innovation on loyalty (path coefficient = 0.52; p = 0.001) and sharia approach on loyalty (path coefficient = 0.47; p = 0.001). Theoretically, this study strengthens Dick and Basu's (1994) concept regarding value-based loyalty and extends Teece's (2007) application of marketing innovation in the halal context. Practically, the results of this study provide guidance for halal business actors to integrate sharia values ??such as honesty, transparency, and ethics in marketing innovation in order to build long-term loyalty. The novelty of this study lies in the combination of sharia approach and marketing innovation in one empirical model that is statistically tested in the context of the Indonesian halal market
Co-Authors Ade Sintia Hendrian Aditya, Muhamad Sandy Agus Rahayu Amni , Muhammad Anang Bambang Pujianto Anang Bambang Pujianto Aprianti, Vika Aris Hidalatullah Berry Lesmana Bob Foster Budiman Budiman Budiman Budiman Djohansyah, Muh. Deni Elan Rusnendar Evelyne Austine Sugandi Fahmy Septiadi faisal Reza Gilang Hendriawan Hamzah, Encep Harini Fajar Ningrum Hasanah Hendriani, Ade Sintia Hernawan, Kartika Nursyabanita Imas Purnamasari Johnson Sinaga Karlina, Nichi Hana Kusumawardhani , Aninditha Putri Kusumawardhani, Aninditha Putri Lestari, Anggita Libertia, Yosi Maharani, Hani Muhammad Deni Johansyah Muhammad Yusuf Nindya Joandis Puteri Priyana, Indarta Pujianto, Anang Bambang Purnama, Susan Purnomo, Budi Supriatono Rd. Zidni Rizan Al-Zhahir Yanuar Reyta, Fitriani Rizkiani, Meti Agni Saberina, Sabilla Setiana, Elia Sianturi, Todung Barita Sinaga, Johnson Sugiarta, Nugraha Susan Purnama Teguh Rahman Faiz Theresia Manalu Titan Parama Yoga Vanessa Gaffar Warsiati , Wiwi Wulan Julfiani Yanuar Ilham