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Dalimunthe, Ritha F.
Universitas Sumatera Utara
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Journal : EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS)

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The Impact of Business Strategy and Human Resource Management on the Competitiveness of Millennial Women Micro-Entrepreneurs in Medan Ritha F. Dalimunthe; Magdalena Linda Leonita Sibarani
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 3 No 4 (2022): May 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v3i4.1517

Abstract

Poverty has been a major problem for millennial women in North Sumatra and becoming micro-entrepreneurs appears to be an effective solution to overcome it. This study aims to determine the impact of business strategy and human resource management on the competitiveness of small businesses owned by millennial women in Medan City. Respondents in this study were a list of women who owned and ran businesses located in the city of Medan. In total, 77 respondents were involved in this study by considering the aspects of age, last education, length of business, business capital, source of fund, and business sector. Based on the results of questionnaire data processing which was conducted by applying data quality test, descriptive statistical analysis, classical assumption test, multiple linear regression analysis, as well as F and t-test, the study shows that the variables of both business strategy and human resource management simultaneously have certain impacts on the competitiveness of small businesses owned by millennial women in Medan City. Partially, the human resource management variable shows a significant impact while the business strategy variable does not show a significant impact on the subject matter.
Co-Authors Adelia, Nurul Affandy, Mohd Faiz Fansuri bin Mohd Aganta, Nico Tri Ahadi, Muthial Ainun Sakinah L Tobing Ameilia Zuliyanti Siregar Anum, Putri Latifah Arif Qaedi Hutagalung Arlina Nurbaity Lubis Aryanti, Meilisa Astrea Wulanda Azizatuz Zahro Beby Karina F. Sembiring Berlianti Berlianti Chairunnisa , Chairunnisa Dinda Udhaty, Kartika Dwiana, Fitri Erlina Erlina Eva Syahfitri Nasution, Eva Syahfitri Fadli Fadli Fadli Felly Ardan Fitriyanti, Mira Fransiska, R. Meutia Hafizah, Nor Hairani Siregar Hairani Siregar Hajar , Siti Hassan, Noor Faizah Anak Abu Holong Melisa Sari Pasaribu Hutagalung, Arif qaedi Hutapea, Michael Idzni, Amajida Nurul Indah Permata Sembiring Iqbal Agustia Miransyah irwadi Ivana, Nahda Julianto Hutasuhut Kariaman Sinaga Lubis, M. Ikmal Husein Magdalena Linda Leonita Sibarani Manurung, Johan Marlon Sihombing Masnelly Lubis Maulidina Yuliani Meutia Nauly Mohd, Saidatulakmal Binti MUHAMMAD ALI Muhammad Yalzamul Insan Mutholib, Mutholib Mutia Zahara Mutiara, Yohana Nababan, Boy Chandra Nasution, Muhammad Azhar Ningsih, Supiah Onom, Jojor Parapat Gultom Pardede , Safira Nadila Pesta Damayanti Praseyta, Muhammad Dimas Pratama, Nugraha Prihatin Lumbanraja Prihatin Lumbanraja Pujiati Pujiati Pujiati Pujiati Pujiati Putri Latifah Anum Qamariah, Inneke R. Hamdani Harahap R. Meutia Fransiska Rahayu, Esty Budi Rahmat, Muhammad Ramadani Ramadani, Ramadani Rini Astuti Rizky Putra, Rizky Robert Sanjaya Sembiring Rodiatul Hasanah Siregar Rojali, Ahmad Sabila, Jihan Sari, Elva Citra Selamat, Nor Hafizah Shafira, Shalsabilla Siagian, Nalom Siahaan, Elisabet Sihite, Frans Antoni Silalahi, Amlys Syahputra Sinaga, Aprizal Haris Sirait , Bertiana Siregar, Hairani Siregar, M. Bangun Siregar, Muhammad Bangun Sirozujilam, Sirozujilam Sisilia, Theresa Soekatendel, Eddy Sridama Yanti Harahap Supriadi Supriadi Supsiloani Suwardi Lubis Syarifah Syarifah, Syarifah Tanjung, Suci Rahmadani Tondi, Mario Udhaty, Kartika Dinda WARUWU, KHAMO yeni absah Yohara G.M.Tambunan Yusnandar, Willy