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All Journal Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Vendana Argananda Wibowo
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Decision Sciences, Operations Research & Management

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Journal : Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan

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Persepsi Harga Dan Kualitas Layanan Terhadap Kepuasan Pelanggan BRT Trans Jateng Semarang–Grobogan Vendana Argananda Wibowo; Ninik Dwi Atmini; Heru Yulianto
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2776

Abstract

The purpose of this study: (1) To test and analyze the effect of price perceptions on customer satisfaction of BRT Trans Jateng. (2) Testing and analyzing service quality on BRT Trans Jateng customer satisfaction. The subjects of this study were Trans Jateng BRT (Bus Rapid Transit) consumers in 2023. This study used a quantitative approach with data collection methods using a questionnaire. The population in this study is unknown. This study used a random sampling method with a sample of 100 respondents. The data analysis method used is multiple linear regression analysis. The results showed that (1) Price perception has a positive effect on customer satisfaction for BRT Trans Central Java. (2) Service quality has a positive effect on BRT Trans Jateng customer satisfaction.
Co-Authors Heru Yulianto Ninik Dwi Atmini