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All Journal Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi PENG: Jurnal Ekonomi dan Manajemen
Santia Omike Bunga
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Economics, Econometrics & Finance

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Journal : PENG: Jurnal Ekonomi dan Manajemen

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Strategi Pemasaran Bank BCA dalam Menciptakan Nilai Kepuasan dan Loyalitas Pelanggan Santia Omike Bunga; Hendra Riofita
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2025): Juli: Development Economics and Regular Economics
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/r2wp0j40

Abstract

This research aims to analyze Bank BCA's marketing strategy in creating customer satisfaction and loyalty values ​​amidst intense banking industry competition. The method used is a literature review which involves analysis of various reference sources, including articles, books and previous research reports, to understand the implementation of effective marketing strategies. The research results show that Bank BCA has succeeded in improving the bank's image through improving service quality, digital product innovation and attractive promotions. Additionally, a responsive complaint mechanism helps in identifying areas of improvement to increase customer satisfaction. In conclusion, through an integrated approach to marketing, Bank BCA not only meets customer expectations but also builds long-term loyalty, thereby maintaining a competitive position in the market.   Keywords: Marketing Strategy; Bank BCA ; Satisfaction ; and Loyalty    
Co-Authors Hendra Riofita Randi Gusnali Pratama Satrio Wicaksono Serly Amelya Putri