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All Journal Jurnal Pendidikan Bahasa Indonesia BASIS (BAHASA DAN SASTRA INGGRIS) PENTAS : Pendidikan Bahasa dan Sastra Indonesia Parataksis: Jurnal Bahasa, Sastra, dan Pembelajaran Bahasa Indonesia JURNAL PENDIDIKAN TAMBUSAI Jurnal Bahtera - Jurnal Pendidikan Bahasa Sastra dan Budaya Jurnal Salaka : Jurnal Bahasa, Sastra, dan Budaya Indonesia Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia Jubindo: Jurnal Ilmu Pendidikan Bahasa dan Sastra Indonesia Lingua Susastra Jurnal Genre (Bahasa, Sastra, dan Pembelajarannya) Jurnal Komunitas Bahasa Eunoia : Jurnal Pendidikan Bahasa Indonesia eScience Humanity Journal Jurnal Puan Indonesia DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Jurnal Bastra (Bahasa dan Sastra) Jurnal Penelitian Ilmu Pendidikan Indonesia Studies in English Language and Education Innovative: Journal Of Social Science Research Kopula: Jurnal Bahasa, Sastra, dan Pendidikan Jurnal Abdimas Maduma JURNAL SALAKA ASMARALOKA : Jurnal Pendidikan, Linguistik dan Sastra Indonesia Jurnal Pembelajaran Bahasa dan Sastra Deiksis: Jurnal Pendidikan Bahasa dan Sastra Indonesia
SIMANJUNTAK, DAIRI SAPTA RINDU
Universitas Katolik Santo Thomas
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Bahastra: Jurnal Pendidikan Bahasa dan Sastra Indonesia

 1 
MULTIMODALITAS PADA IKLAN WEDDING ORGANIZER Mitha Br Tarigan, Selo; Sapta Rindu Simajuntak, Dairi; Rosalinda Napitupulu, Evi; Karolina Br Karo, Yesi; Arta Siregar, Widi; Morado Saragih, Yehezkiel; Juliani, Rani
Jurnal Bahastra Vol 9, No 1 (2024)
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/bahastra.v9i1.9463

Abstract

Penelitian ini membahas tentang multimodalitas pada iklan wedding organizer. tujuan dari penelitian ini untuk menganalisis pada iklan wacana multimodal yang mengkaji dalam teks yang dikombinasikan dengan gambar, warna, simbol, dan sumber semiotik lainnya. Metode yang digunakan adalah metode penelitian deskriftif kualitatif melalui observasi dengan mengambil sumber data dari postingan instagram. Teks dan sumber daya semiotik tersebut digunakan untuk merepresentasikan makna. Oleh karena itu, digunakan pendekatan semiotik untuk mengkaji makna yang tersirat dari teks, gambar, dan warna yang digunakan. Dalam penelitian ini, pendekatan semiotik multimodal digunakan untuk mengkaji gambar, warna, dan teks pada iklan Wedding Organizer.Model analisis multimodal dikembangkan dari perpaduan analisis multimodal oleh Kotler dan Amstrong, (2009:236) dan Cheong (Sinar,2012:136). Dari hasil analisis iklan wedding organizer mencakup atas verbal, teks visual dan gabungan keduanya dari teori tersebut.
PERSPEKTIF TEORI WACANA VAN DIJK DALAM PIDATO PERDANA PRABOWO-GIBRAN USAI DITETAPKAN KPU JADI PEMENANG PILPPRES Br Tarigan, Cindy Claren; Sapta Rindu Simanjuntak, Dairi; Simbolon, Ronaida; Harefa, Boisman; Pandiangan, Friska; Aritonan, Riwando; Elfrida Simatupang, Dina; Br Purba, Rika
Jurnal Bahastra Vol 9, No 1 (2024)
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/bahastra.v9i1.9462

Abstract

This research discusses the video broadcast of Prabowo-Gibran's first speech which was broadcast on the KompasTV YouTube media with the title "Prabowo-Gibran's First Speech after the KPU Legally Determines the Winner of the Presidential Election: Merdeka". The aim of this research is to analyze discourse elements using the Teum A model. The research method used in this research is descriptive qualitative. The data analysis technique used by the researcher is using content analysis and note taking to analyze the form or structure of sentences used by Prabowo-Gibran and the researcher found an emphasis made by using images, word order in the title, bolding of letters, use of capital letters, colons, and so on on the cover (clickbait) of videos broadcast on the KompasTV YouTube channel. The results of the analysis carried out by researchers are of course different from other videos broadcast on YouTube, this is due to ideological differences, the message to be conveyed in the discourse, the packaging in a video and so on
MULTIMODALITAS PADA IKLAN WEDDING ORGANIZER Mitha Br Tarigan, Selo; Sapta Rindu Simajuntak, Dairi; Rosalinda Napitupulu, Evi; Karolina Br Karo, Yesi; Arta Siregar, Widi; Morado Saragih, Yehezkiel; Juliani, Rani
Jurnal Bahastra Vol 9, No 1 (2024): Edisi September 2024
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/bahastra.v9i1.9463

Abstract

Penelitian ini membahas tentang multimodalitas pada iklan wedding organizer. tujuan dari penelitian ini untuk menganalisis pada iklan wacana multimodal yang mengkaji dalam teks yang dikombinasikan dengan gambar, warna, simbol, dan sumber semiotik lainnya. Metode yang digunakan adalah metode penelitian deskriftif kualitatif melalui observasi dengan mengambil sumber data dari postingan instagram. Teks dan sumber daya semiotik tersebut digunakan untuk merepresentasikan makna. Oleh karena itu, digunakan pendekatan semiotik untuk mengkaji makna yang tersirat dari teks, gambar, dan warna yang digunakan. Dalam penelitian ini, pendekatan semiotik multimodal digunakan untuk mengkaji gambar, warna, dan teks pada iklan Wedding Organizer.Model analisis multimodal dikembangkan dari perpaduan analisis multimodal oleh Kotler dan Amstrong, (2009:236) dan Cheong (Sinar,2012:136). Dari hasil analisis iklan wedding organizer mencakup atas verbal, teks visual dan gabungan keduanya dari teori tersebut.
PERSPEKTIF TEORI WACANA VAN DIJK DALAM PIDATO PERDANA PRABOWO-GIBRAN USAI DITETAPKAN KPU JADI PEMENANG PILPPRES Br Tarigan, Cindy Claren; Sapta Rindu Simanjuntak, Dairi; Simbolon, Ronaida; Harefa, Boisman; Pandiangan, Friska; Aritonan, Riwando; Elfrida Simatupang, Dina; Br Purba, Rika
Jurnal Bahastra Vol 9, No 1 (2024): Edisi September 2024
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/bahastra.v9i1.9462

Abstract

This research discusses the video broadcast of Prabowo-Gibran's first speech which was broadcast on the KompasTV YouTube media with the title "Prabowo-Gibran's First Speech after the KPU Legally Determines the Winner of the Presidential Election: Merdeka". The aim of this research is to analyze discourse elements using the Teum A model. The research method used in this research is descriptive qualitative. The data analysis technique used by the researcher is using content analysis and note taking to analyze the form or structure of sentences used by Prabowo-Gibran and the researcher found an emphasis made by using images, word order in the title, bolding of letters, use of capital letters, colons, and so on on the cover (clickbait) of videos broadcast on the KompasTV YouTube channel. The results of the analysis carried out by researchers are of course different from other videos broadcast on YouTube, this is due to ideological differences, the message to be conveyed in the discourse, the packaging in a video and so on
Retorika Ridwan Kamil Debat Calon Gubernur Pilkada DKI Jakarta 2024 Simbolon, Ronaida Raimunda; Simanjuntak, Dairi Sapta Rindu; Tarigan, Cindy Claren Br; Harefa, Boisman; Simatupang, Dina Elfrida
Jurnal Bahastra Vol 9, No 2 (2025)
Publisher : Universitas Islam Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/bahastra.v9i2.10581

Abstract

This study examines the video broadcast of the first debate of the 2024 DKI Jakarta gubernatorial candidates, aired on the TVOneNews YouTube channel under the title First Debate of the DKI Jakarta Gubernatorial Candidates. The central focus is the rhetorical analysis of the candidates’ speech during the debate. Employing a qualitative descriptive method, the research applies content analysis through listening and noting techniques to identify rhetorical patterns. The findings indicate the use of 17 distinct rhetorical devices, including alliteration, apostrophe, anaphora, antithesis, euphemism, hyperbole, irony, metaphor, and others, each serving specific persuasive functions. Additionally, the study highlights the strategic use of visual rhetoric in the video’s packaging, such as clickbait elements through image selection, bold typeface, capitalization, and punctuation in the video title to amplify audience engagement. These rhetorical and visual strategies collectively underscore ideological distinctions, persuasive intentions, and political branding efforts of the candidates. The research contributes to understanding how rhetorical expression and media presentation shape public perception and influence political discourse in digital platforms.
Co-Authors Afriana, Afriana Agnes Patricia Sitanggang Amelia Sembiring Angel Seven Girl Sinaga Angel Sinaga Angelica Renata Sipayung Arianto, Tomi Aritonan, Riwando Aritonang, Aldo Yehezkiel Aritonang, Riwando Arta Siregar, Widi Audy Harianja, Putri Bangun, Yesa Maranata Br Barus, Eme Maleman br. Barus, Lusia Nanda Sari Br Bastanta Parangin-angin Bonar Gurning br karo, Yesi karolina Br Purba, Rika Br Tarigan, Cindy Claren Br. Bangun, Reh Syerina Cindy Henike Berutu Damai Simanjuntak, Maretha Desna Sartika Br Lumban Raja Dongoran, Jhonas Dwika Sari Br Sirait Elfrida Simatupang, Dina Eliazer Girsang, Natal Elisabet Maibang Elsi Ginting Emil Eka Putra Enjelika Sijabat evyanto, winda Fasaaro Hulu Febriyanti Simbolon Florest Kristin Zai Gaguk Rudianto Gaguk Rudianto Ginting, Angelina Pascalia Ginting, Yesita Primsa Br Girsang, Fitri Junianti Girsang, Natal Eliazer Gultom, Candra Ronitua Gustianingsih, Gustianingsih Harefa, Boisman Hasibuan, Lina Rayanti Herlita Sari Br Pinem Hutabarat, Novita Rut Indah Lestari Sinulingga Indah Marni Halawa Irawan, Nafdi Johan , Mhd. Johan, Mhd Johan, Mhd. Juliani, Rani Karolina Br Karo, Yesi Keliat, Priska Novalisa Khatrina Sitanggang Klarentina Ria Sinaga Krisdayanti Zalukhu Lastri Situmorang Lestari Tamba Liana Liana Lusia Nanda Sari Br Barus Mahulae, Dinda Olivia Maibang, Elisabet Manik, Cici Andriani Maria Siallagan Martina Hani Simbolon Maya Manullang Melda Sulistiani Sinaga Melisa Purba Mitha Br Tarigan, Selo Morado Saragih, Yehezkiel Mubarak, Zia Hisni Mulyadi Mulyadi Nababan, Liska Roada Nababan Naibaho, Winda Napitupulu, Evi Rosalinda Nila, Shafa Firda Novita Br Tondang Oktalia Ramadani Silitonga Oktavia, Yunisa Pandiangan, Friska Pandiangan, Ramanta Pangaribuan, Jontra Jusat Pramesti Naibaho, Winda Purba, Melisa Purba, Sannike Putri Audy Harianja Putri Sion Dameria Silaen Raja, Desna Sartika Br Lumban Rani Juliani Renata Sipayung, Angelica Risma Yeni Juliana Panjaitan Rosa Maria Simamora Rosa Mungkur Rosalinda Napitupulu, Evi Rudianto, Gaguk Santa Gracia Sihombing Saragi, Yehezkiel Morado Sari Br Pinem, Herlita Sari Fransisca Purba, Yulica Siahaan, Erika Maylisa siallagan, Maria yuliana Sihite, Jernyta Simamora, Namesio Simanungkalit, Juindah Sri Naomi Simanungkalit, Juindah Sri Naomi Simatupang, Dina Elfrida simbolon, Febriyanti Simbolon, Martina Hani Simbolon, Ronaida Simbolon, Ronaida Raimunda Sinulingga, Indah Sion Dameria Silaen, Putri Sirait, Dwika Sari Br Situmorang, Jon Piter Situmorang, Lidia Nuryani Situmorang, Lidia Nuryani Stefani Eka Rosari Pandiangan Stefani Eka Rosari Pandiangan Surabina Br Barus Syafriadi Syafriadi Syaifullah Tania Repayona Br Tarigan Tarigan, Cindy Claren Br Tarigan, Etri Ekel Br Tarigan, Lia Marsaganita br Tarigan, Putri Santa Clara Br Theresia Florentina Pasaribu Tumanggor, Sangap Tumanggor, Sangap Marganda Vinseniya Manik winda evyanto Wulan , Eka Putri Saptari Wulan, Eka Putri Saptari Yenni Hayati Yesa Maranata Br Bangun Yesita Primsa Br Ginting Yessie Aldriani Yulica Sari Fransisca Purba Yunisa Oktavia Yunisa Oktavia Zia Hisni Mubarak Zuan Andrea Cevin Sitepu Zuan Zuan Sitepu Sitepu