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p-Index From 2020 - 2025
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All Journal International Journal of Economics, Management and Accounting
Putri Luthfiyyah, Siti
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : International Journal of Economics, Management and Accounting

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From Rating to Purchase Decisions: A Systematic Literature Review on Online Reviews and Consumer Behavior Morales Simanjuntak, Samuel; Putri Luthfiyyah, Siti; Wulanda, Astrea; Helmi Situmorang, Syafrizal; Karina Fawzeea Sembiring, Beby
International Journal of Economics, Management and Accounting (IJEMA) Vol. 2 No. 5 (2024): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijema.v2i5.212

Abstract

This study aims to identify consumer behavior through bold reviews, which play an essential role in purchasing decisions. The systematic approach in this study is a significant contribution, especially in exploring aspects of tone, review length, and content quality. The Prisma model Systematic Literature Review (SLR) method is used to map 536 literatures from 2020 to 2024, with the help of VOSviewer to analyze trends and research analysis. The results show the critical role of technology, such as sentiment analysis, in understanding consumer emotions and the significant impact of reviews on consumer preferences. This study opens opportunities to explore further review elements influencing consumer purchasing decisions.
Co-Authors Helmi Situmorang, Syafrizal Karina Fawzeea Sembiring, Beby Morales Simanjuntak, Samuel Wulanda, Astrea