Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Jurnal Nusantara Berbakti Inovasi Sosial: Jurnal Pengabdian Masyarakat
Anfani Anfani
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Inovasi Sosial: Jurnal Pengabdian Masyarakat

 1 
Pengaruh Sikap dan Motivasi Konsumen terhadap Minat Beli pada UMKM Warung Sembako Rasqya di Kelurahan Sambinae Kota Bima Anfani Anfani; Ita Purnama; Kartika Candra
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i3.1719

Abstract

This study aims to determine the influence of consumer attitude and motivation on purchase intention at the Rasqya grocery MSME in Sambinae Subdistrict, Bima City. The research problem arises from the importance of understanding consumer psychological factors in enhancing purchasing power, particularly in the micro, small, and medium enterprise sector. The research method used is a quantitative approach, with data collected through questionnaires distributed to consumers of the MSME. Data analysis was conducted using multiple linear regression to test the influence of independent variables on the dependent variable. The results indicate that consumer attitude and motivation simultaneously have a significant effect on purchase intention. Partially, motivation has a more dominant influence than consumer attitude. These findings highlight the importance of strategies that enhance consumer motivation, such as promotions and customer service, to encourage purchasing decisions.
Co-Authors Aida Zulwahidah Arahim Arahim Dila Saputri Hayril Hayril Ismunandar Ita Purnama Kartika Candra Kartin Aprianti Muhammad Badar Nurfitrah Nurfitrah Raodah Raodah sri wardah Sulistianingsih Sulistianingsih