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All Journal IAES International Journal of Artificial Intelligence (IJ-AI) Jurnal Ilmu Lingkungan Kopasta: Jurnal Program Studi Bimbingan Konseling Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Kesehatan Komunitas JOURNAL OF APPLIED INFORMATICS AND COMPUTING PROCESSOR Jurnal Ilmiah Sistem Informasi, Teknologi Informasi dan Sistem Komputer Computer Based Information System Journal JURIKOM (Jurnal Riset Komputer) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JIK- JURNAL ILMU KESEHATAN Journal of Education, Humaniora and Social Sciences (JEHSS) Building of Informatics, Technology and Science Surya Medika: Jurnal Ilmiah Ilmu Keperawatan dan Ilmu Kesehatan Masyarakat Jurnal Ilmiah Keperawatan Imelda KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Prosiding National Conference for Community Service Project Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Teknik Informatika (JUTIF) Jurnal Kesehatan Tambusai Jurnal Pengabdian Kesehatan Komunitas (Journal Of Community Health Service) Journal of Indonesian Management Jurnal Puan Indonesia Journal of Education Technology Information Social Sciences and Health Student Scientific Creativity Journal Indonesian Research Journal on Education Jurnal Desain dan Analisis Teknologi Jurnal Keperawatan Innovative: Journal Of Social Science Research Jurnal Ilmu Kedokteran dan Kesehatan Indonesia JUKEJ: Jurnal Kesehatan Jompa Jurnal Magistra Jurnal Keperawatan Profesional Polygon: Jurnal Ilmu Komputer dan Ilmu Pengetahuan Alam Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Computer & Science Industrial Engineering Journal Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK) Jurnal Ilmu Kedokteran dan Kesehatan Indonesia
Nopriadi Nopriadi
Universitas Putera Batam
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Journal : Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal

 1 
Pembinaan Pembuatan Blog Sebagai Branding Usaha Toko Habibie Batam Yulia Yulia; Nopriadi Nopriadi; Sasa Ani Arnomo
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 5, No 3 (2022): September 2022
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v5i3.1135

Abstract

Abstract: As one of the leading industrial areas in Indonesia, the development of the business world in Batam City is very fast. Coupled with the increasing demand from the market because the majority of Batam people are workers. In addition, the city's minimum wage (UMK) is high compared to other areas, making the lifestyle of the people of Batam city become consumptive. The demand is increasing, the more businesses are popping up with various ideas and creations. So the competition in selling is getting tougher. For this reason, creative ideas are needed so that business continuity can continue. One idea that can be used is Branding. Even though they have used social media such as Facebook and Instagram as marketing, business owners are still less confident if they do not have a means of delivering information such as blogs or websites. This service activity uses the method of preparation, implementation, implementation and discussion. There are three solutions that I try to provide to partners, namely: Selection and creation of a blog, filling out blog content and maintaining blogs as a solution to improve branding and as a means of promotion of the Habibie Batam Shop. The target achievement of this service activity is so that partners are able to create blogs and apply them in filling content for branding as well as being able to maintain blogs. Keywords: blog; branding; habibie shop Abstrak: Sebagai salah satu daerah industri terkemuka di Indonesia, perkembangan dunia usaha di Kota Batam sangat  cepat. Ditambah lagi dengan permintaan dari pasar  yang meningkat karena mayoritas masyarakat Batam merupakan pekerja. Selain itu, upah minimum  kota  (UMK)  yang  tinggi  di  atas  daerah  lainnya  menjadikan  pola  hidup masyarakat kota Batam menjadi konsumtif. Permintaan semakin banyak, semakin banyak juga usaha-usaha yang bermunculan dengan berbagai ide dan kreasi. Sehingga persaingan dalam berjualan bertambah berat. Untuk itu dibutuhkan ide-ide kreatif agar keberlangsungan usaha dapat terus berlanjut. Salah satu ide yang dapat digunakan adalah Branding. Walaupun sudah menggunakan sosial media seperti Facebook dan Instagram sebagai pemasaran, pemilik usaha masih kurang percaya diri jika belum punya sarana penyampaian informasi seperti blog ataupun  website. Kegiatan pengabdian ini menggunakan metode persiapan, pelaksanaan, implementasi dan diskusi. Adapun solusi yang pengabdi coba berikan kepada mitra terdapat tiga yaitu: Pemilihan dan pembuatan blog, pengisian konten blog dan pemeliharaan blog sebagai solusi untuk meningkatkan branding dan sebagai sarana promosi Toko Habibie Batam. Capaian target dari kegiatan pengabdian ini agar mitra mampu membuat blog dan mengaplikasikan dalam pengisian  konten  untuk branding sekaligus dapat melakukan mantenance blog.Kata kunci: blog; branding; toko habibie
Co-Authors Afifah, Wardah Agrina, Agrina Al Mujahid, Abdaur Rusdi Alvendo Wahyu Aranski Amir, Yufitriana Amrizal Amrizal Amrizal Amrizal Ananda, Tiara Annisa Annisa Aqila, Jihan Azzahra Nasha Aras Mulyadi Arianto, Tomi Arnomo, Sasa Ani Asra, Zahra ASRIL ASRIL aziz, ari rahmat Azwanti, Nurul Br Munthe, Cristina Lasmaria Damanik, Senna Rohdelima Danuri Danuri, Danuri Dedi Kurniawan Dennis, Nigel Didi Kurniawan Dilaruri, Ade Dinda Bucira Almaa Elisa, Erlin Ellbert Hutabri Endro Basuki Faisal Faisal Fajrin, Alfannisa Annurrullah Fazira, Shella Febriana - Sabrian ferdinan, fander Ginting, Asher Azriel Harman, Rika Hellena Deli Herfianti, Meiffa Herlina Herlina Herly Dwiyanto, Herly Dwiyanto Hernita, Rifa Ikhsyan, Muhammad Nur Kelvin Korino, Korino Leonita, Emy Leonita, Emy leonita Lumbantobing, Harjono Malau, Yohanes Gervasius Vandher Yovi Maulana Zein, Rhendiya Mega Rahmawati, Mega MOHD. Bintan Kurnia Putra Mualimin MUHAMMAD RIZAL Mukhlas_Ikhsanudin Murshal Firdany Narado, Jefli Randy Nazrul Effendy Novrian, Willi Nurhayati , Nurhayati Nuri, Nuri Hidayati Nurlisis, Nurlisis Ophilia Lindy Agrecia Prahiba, Tisna Prihanto, Surya Putra, Yusran Panca Putri, Rahmayuni Rahmah, Septia Pristi Rahmat Fauzi Rahmat Fauzi Rahmedani Putri, Shindi Ramadhani, Sucy Reni Zulfitri Riswanto Subandi, M Andrea Ritonga, Zabal Rahman Rizka, Yulia Rizki, Sestri Novia Rohit Rohit Sarah Astiti S.Kom., M.MT Sari, Niken Yuniar Sarmauli Sarmauli Saut Pintubipar Saragih Sinaga, Doni Yoswardi Sinaga Sintar Nababan Sri Rezeki Stephanie Dwi Guna Susanto, Yudi wardiansyah putra Wijaya, Ermy Yulia Yulia Yulia Yulia Yunisman Roni