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All Journal Jurnal ABDIMAS MUTIARA JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL
Tohonan Silalahi
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Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL

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Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Pada Altic Houseware Medan Lilis Karniah Gulo; Mery Lani Purba; Tohonan Silalahi
JURNAL TEKNOLOGI KESEHATAN DAN ILMU SOSIAL (TEKESNOS) Vol. 6 No. 2 (2024): JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL (TEKESNOS)
Publisher : Universitas Sari Mutiara Indonesia

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Abstract

This research is a causal associative study aimed at examining how promotion and price influence purchasing decisions at Altic Houseware Medan. The research was conducted by distributing questionnaires to 100 respondents, who were visitors to Altic Houseware Medan, using a non-probability sampling method with an accidental sampling approach. The data analysis technique used is Multiple Linear Regression Analysis. The results of this study indicate that promotion has a positive and significant effect on purchasing decisions, and price also has a positive and significant effect on purchasing decisions. The F-test results show that promotion and price simultaneously influence purchasing decisions. The coefficient of determination (R-square) is 0.659, which means that 65.9% of purchasing decisions are determined by promotion and price, while the remaining 34.1% is influenced by other variables such as service quality and others.
Co-Authors Eben Ezer Sopater Saragih Elma Nofrida Sinaga Fatinolinia Hulu Hizkia Zebua Krisdayanti Sinaga Lilis Karniah Gulo Marupa Siregar Melpa Armiati Br Silaen Merlin Citra Hondro Mery Lani Purba Purba, Mery Restiani Lahagu Ricce Sarpita Hutajulu Rinciani Zamili Samson Pangaribuan Simon Loi