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Journal : Jurnal Komunikasi

ETIKA KOMUNIKASI NABI MUHAMMAD: KAJIAN DESKRIPTIF-ANILITIK PADA HADITS NO. 59 DALAM SHAHIH BUKHARI, KITAB ILMU Deli Luthfi Rahman
Jurnal Komunikasi Vol. 3 No. 2 (2025): Februari
Publisher : ADISAM PUBLISHER

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Abstract

The success of Prophet Muhammad as a leader was not only supported by military strength but also by his ability to communicate effectively while upholding ethical communication principles such as politeness, clarity, and consideration of his audience’s background. He conveyed his message with divine guidance through various wise methods and approaches, as reflected in the hadith narrated by his companions. This study aims to examine the communication ethics of Prophet Muhammad in Hadith No. 59, as recorded by Imam Bukhari in Sahih Bukhari, Kitab al-‘Ilm (Book of Knowledge). The research employs a descriptive-analytical method to analyze the ethical communication elements and principles applied by Prophet Muhammad in his interactions with his companions, as depicted in the hadith text. The study identifies three key communication ethics principles demonstrated by the Prophet: cortessiveness (politeness), mutual understanding, and evaluative prejudice (judgment or evaluation). First, cortessiveness refers to politeness in communication, which includes not interrupting a speaker, prioritizing the right of the first speaker, and not ignoring questions. Second, mutual understanding ensures a shared comprehension between communication actors; the Prophet understood the Bedouin Arab, and vice versa. Third, evaluative prejudice pertains to forming judgments and assessments cautiously to prevent misunderstandings that could disrupt communication. Thus, cortessiveness, mutual understanding, and evaluative prejudice serve as fundamental ethical principles in prophetic communication.
MODEL MONITORING DAN EVALUASI PROGRAM KOMUNIKASI PADA USAHA WARALABA DE CHICK FRIED CHICKEN Deli Luthfi Rahman
Jurnal Komunikasi Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Abstract

The rising trend of fried chicken culinary businesses has driven the emergence of various local partnership-based brands, such as De Chick Fried Chicken. This study aims to examine the implementation of monitoring and evaluation models in De Chick’s internal and external communication programs. The research employed a qualitative descriptive method through observation, interviews, and documentation. The findings indicate that De Chick applies both formative and summative evaluation models in its communication programs, including daily briefings and monthly meetings. Formative evaluation is conducted during program implementation, while summative evaluation is used to assess outcomes and make strategic decisions. The discussion reveals that internal communication effectively maintains operational coordination, whereas external communication fosters relationships with partners, sponsors, and consumers. In conclusion, the monitoring and evaluation of communication programs significantly contribute to De Chick’s growth and serve as a foundation for sustainable business decision-making.