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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Heni Rahayu Rahmawati
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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ORGANIZATIONAL SUPPORT AND INNOVATION CULTURE AS DRIVERS OF JOB SATISFACTION AND EMPLOYEE PERFORMANCE IN INAPORTNET UTILIZATION Maria Sampe; Irsan Tricahyadinata; Heni Rahayu Rahmawati
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 1 (2026): February
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19482884

Abstract

Global public sector digital transformation emphasizes that the success of technology-based systems is determined not only by infrastructure readiness but also by organizational factors and employee psychological conditions. The current literature shows inconsistencies in explaining how organizational support and innovation culture translate into digital performance, particularly in the context of highly regulated bureaucracies. This study aims to integratively examine the influence of organizational support and innovation culture on employee job satisfaction and performance in the use of Inaportnet at KSOP Class I, Samarinda. A quantitative explanatory approach was used with a census method on 54 employees and analyzed using partial least squares (PLS)-based SEM. The results indicate that organizational support and innovation culture significantly affect job satisfaction and performance, with job satisfaction acting as the main mediator. Theoretically, this study integrates social exchange theory and dynamic capabilities in the context of public sector digital transformation. The novelty of this study lies in the confirmation of psychological mediation mechanisms in a high-risk port organization, which tests the limits of the theory's application to digital bureaucracy.
FROM DISCOUNTS TO DECISIONS: THE ROLE OF BRAND REPUTATION IN TIKTOK GO'S F&B CONSUMER ECOSYSTEM Novia Fitri Yanti Saragih; Herning Indriastuti; Heni Rahayu Rahmawati
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

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Abstract

This study aims to examine the effect of TikTok discount vouchers on consumer purchase decisions in the food and beverage (F&B) sector, with brand reputation as a mediating variable within the social commerce ecosystem. The growing use of TikTok Go as a promotional channel reflects a shift in consumer behavior from passive content exposure to transaction-driven digital engagement. However, the effectiveness of discount strategies in this context is not solely determined by price incentives, but also by perceived brand reputation. This research employs a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected through a survey of consumers who have used TikTok discount vouchers for F&B products. The results indicate that TikTok discount vouchers have a positive and significant effect on both brand reputation and purchase decisions. Furthermore, brand reputation significantly influences purchase decisions and acts as a mediating variable in the relationship between discount vouchers and purchase decisions. These findings suggest that the effectiveness of discount strategies in social commerce depends not only on price-based stimuli but also on the ability of brands to maintain a strong reputation. This study contributes to digital marketing literature by highlighting the integration of price promotions and brand perception in shaping consumer behavior.
Co-Authors Anggi Oktawiranti Herning Indriastuti Hidayani Irsan Tricahyadinata Justina Ade Judiarni Maria Sampe Moh. Reza Munandar Novia Fitri Yanti Saragih Siti Maria Yusna Yusuf ZA, Saida Zainurossalamia