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All Journal Indonesian Journal of Communication and Social
Amaliyah, Norma
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Humanities Social Sciences

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Journal : Indonesian Journal of Communication and Social

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The Impact of Media Consumption Intensity on The Dynamics of Public Opinion Formation Among Generation Z zuriati, suci; Khoiri, Miftakhul; Amaliyah, Norma; Yuniza, Putri Maharani; Nur, Azmi Alfaiz
Indonesian Journal of Communication and Social Vol. 2 No. 1 (2025): Maret
Publisher : Yayasan Al'Adzkiya Rantauprapat

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Abstract

The purpose of this study is to measure the extent to which the intensity of media consumption influences the formation of public opinion among Gen Z. Through a survey of several Gen Z respondents, it was found that the higher the intensity of media consumption, the stronger the influence on opinion formation. Social media was found to be the most important platform for shaping public opinion among Generation Z. The study also identified other factors that moderate the relationship, such as digital literacy and trust in information sources. This research uses a quantitative approach with a survey design. This research has important practical implications for various parties, including policy makers, media industry players and educators. The findings show that Generation Z is highly susceptible to the influence of social media in forming opinions. In addition, the results of this study highlight the importance of media literacy in dealing with the rapid flow of information in the digital age.  It is therefore important for policymakers to develop better regulation of social media content. For media industry players, the results of this study can be used as a reference to develop more effective communication strategies. Meanwhile, educators need to equip young people with adequate media literacy skills to be critical consumers of information.
Influence of Emoji Use in Online Media Communication (Whatsapp) on User Reactions and Responses Sayyid Musafa Alwan; Zuriati, Suci; Amaliyah, Norma; Maharani, Putri; Manik, Jahirun; Fadhilah Tambunan, Fazri
Indonesian Journal of Communication and Social Vol. 1 No. 2 (2024): September
Publisher : Yayasan Al'Adzkiya Rantauprapat

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The purpose of this study is to determine the impact of emoji use in online communication, specifically through the WhatsApp platform, on users' reactions and responses. As the use of digital communication becomes more widespread, emoji are becoming an important element in text conversations, helping to convey emotions and intentions that are not always obvious through text alone. This study uses a quantitative survey method to collect data from WhatsApp users about their perceptions and experiences when using emoji. The study shows that the use of emoji has a significant impact on the interpretation of messages, improving the clarity of communication and strengthening social relationships between users. In addition, emoji were shown to reduce misunderstandings and speed up responses in conversations. These findings suggest that emoji can serve as an effective communication tool to improve the quality of digital interactions. This study provides important insights for instant messaging app developers and digital communication researchers, and paves the way for further research into the role of emoji in different online communication contexts.
Co-Authors Fadhilah Tambunan, Fazri Khoiri, Miftakhul Manik, Jahirun Nur, Azmi Alfaiz Putri Maharani Sayyid Musafa Alwan Yuniza, Putri Maharani zuriati, suci