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All Journal Innovative: Journal Of Social Science Research
Longkutoy, Meytha
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Journal : Innovative: Journal Of Social Science Research

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Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelinan di Toko Bone Indah, Boswesen Sorong Timisela, Yanti; Longkutoy, Meytha; Yappens, Bertha
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.18517

Abstract

This study aims to analyze the impact of price and product quality on purchasing decisions at Toko Bone Indah Boswesen, Sorong, using a quantitative descriptive analysis method. The t-test results indicate that price has a positive and significant effect on purchasing decisions, with tvalue 5.823 > ttable 1.6716 and a significance of 0.000 (< 0.05), confirming hypothesis (H1). Similarly, product quality has a significant effect, with tvalue 3.115 > ttable 1.6716 and a significance of 0.000, confirming hypothesis (H2).The F-test results show an Fvalue of 61.834 with a significance of 0.000 (< 0.05), indicating that price and product quality simultaneously influence purchasing decisions at Toko Bone Indah Boswesen, Sorong.
Co-Authors Timisela, Yanti Yappens, Bertha