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All Journal Jurnal Pengabdian Masyarakat Asia
Muhammad Rofi'i
Universitas YARSI
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

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Increasing Sales of Pandan Mat Artisans in Kadumaneuh Village Through Business Assistance Based on Internship Activities Nurul Huda; Ariel Nian Gani; Muhammad Rofi'i; Sri Chusri Haryanti; Novia Tulusmiyanti; Dwina Reflie Dimitra
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.1566

Abstract

Purpose: This project aims to increase the sales of pandan mat artisans in Kadumaneuh Village by addressing marketing challenges and introducing innovative business concepts.Method: The approach included outreach, mentoring, and creating a promotional website. Artisans were trained in business concepts and product innovation, followed by mentoring to apply these ideas, and a website was developed for broader market reach.Practical Applications: The website serves as a promotional tool to expand sales, while the training equips artisans with better business knowledge, helping them adapt and compete more effectively.Conclusion: The project improved artisans' understanding of business concepts, though no significant change was noted in comparative analysis. The mentoring and website development are expected to bring long-term benefits to the artisans' businesses.
Co-Authors Ariel Nian Gani Dwina Reflie Dimitra Haryanti, Sri Chusri Huda, Nurul Novia Tulusmiyanti