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All Journal E-Dimas: Jurnal Pengabdian kepada Masyarakat
Yani Monalisa
Universitas Kristen Maranatha
Social Sciences

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Training on Digital Marketing Strategies for Palintang Hamlet MSMEs Oktavianti Oktavianti; Vinny Stephanie Hidayat; Aurora Angela; Allen Kristiawan; Nunik Lestari Dewi; Yani Monalisa
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 16, No 2 (2025): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v16i2.22878

Abstract

This community service project aims to educate Palintang Hamlet MSMEs on digital marketing. This course focuses on basic digital marketing techniques that can enhance the business operations of MSMEs in Palintang Hamlet. Palintang Hamlet hosted this training on April 15 and 29, 2025, with 25 participants. This community service uses counselling and discussion techniques. A discussion session with the trainees followed the speaker’s presentation of digital marketing-related content. It can be said that after this training, Palintang Hamlet MSME actors are better aware of digital marketing strategies.
Co-Authors Allen Kristiawan Aurora Angela Nunik Lestari Dewi Oktavianti Oktavianti Vinny Stephanie Hidayat